Privacy Policy Complexity in the EU. A Study of the Largest E-commerce and Multichannel Retailers

• Autorzy: Andrzej Szymkowiak , Kishokanth Jeganathan
• Języki publikacji: EN

Abstrakty

EN

With an internet access rate of 87% in 2017 (Eurostat, 2018), e-commerce in the EU is seeing staggering growth, with over 69% of individuals (aged 16-74) surveyed for the 2018 Eurostat E-commerce statistics for individuals, having made a purchase online in the past year. This, the report produces is a 19% increase when compared to the purchasing patterns in 2008. The biggest growth (73% each) is in the ages 16-24 and 25-54, with clothes and sporting goods accounting for a majority of total spend, fol-lowed closely by travel and holiday accommodation This growth in the number of online consumers help companies to capture large amounts of data and then use it to customize their product and/or service offerings (Chen, Chiang, Storey, 2012). This, Pelteret and Ophoff (2016) demostrate, is giving rise to privacy concerns as individuals are required to disclose per-sonal information in order to receive services. It is to alleviate such fears that organizations today publish privacy policies, allowing those who use certain apps or websites to decide how their data is gathered, used, dis-closed or managed (Prichard, Mentzer, 2017; Awad, Krishnan, 2006). Such policies as per Steinfeld (2016) is stringent, clearly outlining the boundaries of companies that gather user data.(fragment of text)

Słowa kluczowe

EN

e-commerce; Data protection; Protection of privacy

PL

Handel elektroniczny; Ochrona danych; Ochrona prywatności

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2020
• Tom: Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness
• Strony: 275--286

Twórcy

autor

Andrzej Szymkowiak

• Poznan University of Economics and Business, Poland

autor

Kishokanth Jeganathan

• Poznan University of Economics and Business, Poland

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