Factors Influencing the Choice of Marketing Activities at a Higher Education Institution in the Context of Postgraduate Studies

• Autorzy: Radosław Ryńca , Piotr Suropek
• Języki publikacji: EN

Abstrakty

EN

Purpose: The purpose of the paper is to identify factors influencing marketing activities undertaken in the context of postgraduate studies. It addresses issues of undertaking marketing activities in this respect. Design/methodology/approach: Objectives were achieved by the use of surveys, which were carried out at a public and private higher education institution among the managers of postgraduate studies in the field of management sciences. Findings: The authors identified factors that could affect the choice of marketing activities, as well as assessed their significance based on interviews and surveys. Originality/value: The authors identify factors influencing the marketing activities undertaken in the context of postgraduate studies. (original abstract)

Słowa kluczowe

EN

Marketing; Higher education; Postgraduate studies

PL

Marketing; Szkolnictwo wyższe; Studia podyplomowe

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2020
• Numer: z. 144
• Strony: 419--428

Twórcy

autor

Radosław Ryńca

• Wrocław University of Science and Technology

autor

Piotr Suropek

• Wrocław University of Science and Technology

Bibliografia

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Identyfikatory

DOI

10.29119/1641-3466.2020.144.34