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2020 | z. 144 | 559--571
Tytuł artykułu

From Intellectual Capital to the Customer Capital Model in the Process of the Real Estate Revitalization on the Example of the City of Lodz

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Purpose: The aim of the publication is to verify the practical application of the theoretical assumptions contained in the adopted customer capital model in the process of revitalization of selected post-industrial areas in the city of Lodz. Design/methodology/approach: Due to the problems discussed in the article, the survey technique and the questionnaire interview method were selected for research. The methodological assumption of the article is a hypothesis that the internal customers' orientation towards values important for the capital of external customers - i.e. the internal structure of the organization - determines the success of the investment. Findings: During the analysis it was noticed that all revitalization processes taking place in the selected areas were successful in investments based on the strategies of actions which were determined by values and needs important for the society. Research limitations/implications: The methodological studies and the way they were carried out were extremely accurate in terms of obtaining reliable answers. On the other hand, there were cases in which, due to insignificant knowledge of the revitalization process in the selected area or a negative approach to the entity implementing the process, the respondents provided answers that did not correspond to the content of the questions. Practical implications: On the basis of the results of the research, and hence the confirmed hypothesis, the company or partnership should make more frequent investments based on the needs of society and provide an opportunity for future consumers to participate in the process of 'product' creation. Social implications: The conducted research confirms the importance of public participation in revitalization processes in order for them to achieve investment success, but also spatial and functional success. Originality/value: In the article, the clients' capital is presented for the first time as a central element of the organization, being at the same time the foundation that connects the remaining capitals, which are in the scheme of intellectual capital. (original abstract)
Rocznik
Numer
Strony
559--571
Opis fizyczny
Twórcy
  • University of Lodz
  • Academy of Social Science
  • University of Lodz
Bibliografia
  • 1. Brooking, A. (1997). El capital Intellectual: El principal activo de lasempresas del tercermilenio. Barcelona: Paidós.
  • 2. Caputa, W., (2015). Kapitał klienta w budowaniu wartości przedsiębiorstwa , Warsaw, Wydawnictwo CeDeWu.
  • 3. Erpen, J.G., Calle, G.A.D., Silva Neto, E., & Santos, N.D. (2015). Métodos e técnicas de gestão do conhecimentoaplicadasparamelhorar a gestão do capital intelectualemnúcleossetoriais de umaassociaçãoempresarial. NAVUS - Revista de Gestão e Tecnologia, 5(1), 22-35.
  • 4. Foley, K. (2011). Quality from customer needs to customer satisfaction. Total Quality Management & Business Excellence, 22(11), 1259-1261.
  • 5. Hasan, A., Jha, K.N. (2019). Client and contractor roles in schedule incentive/disincentive projects An empirical study from India. ENGINEERING Construction And Architectural Management, 26(3), 386-407.
  • 6. Hossain, S., Monroe, G.S., Wilson, M., Jubb, C. (2016). The Effect of Networked Clients' Economic Importance on Audit Quality. Auditing - A Journal Of Practice & Theory, 35(4), 79-103.
  • 7. Jabłoński, M. (2009). Zarządzanie wartością przedsiębiorstw o orientacji jakościowej a kapitał intelektualny. Sosnowiec: Wyższa Szkoła Humanitas.
  • 8. Jarugowa, A., Fijałkowska J. (2002). Rachunkowość i zarządzanie kapitałem intelektualnym. Gdańsk: Wydawnictwo ODiDK.
  • 9. Lecomte, P., (2019). What is smart? A real estate introduction to cities and buildings in the digital era. Journal of General Management, 44(3), 128-137.
  • 10. Mercado-Salgado, P., Gil-Monte, P., & Cernas Ortiz, D. (2016). ValidezInicial de unaEscala de Medición del Capital IntelectualenUniversidades.Universitas Psychologica, 15(2), 109-120.
  • 11. Mikuła, B., Pietruszka-Ortyl, A., Potocki, A. (2007). Podstawy zarządzania przedsiębiorstwami w gospodarce opartej na wiedzy. Warszawa: Difin.
  • 12. Nascimento, L.D., Sousa, J.H., Joao, H. (2019). Relatinf intellectual capital, knowledge management and sustainability: a conceptual, NAVUS - Revista de Gestão e Tecnologia, 9(2), 92-104.
  • 13. Pan, M., Song, H. (2017). Transformation and upgrading of old industrial zones on collective land: Empirical study on revitalization in Nanshan. Habitat International, 65, 1-12.
  • 14. Ross, J.G., Roos, N.C., Dragonetti, N.C., Edvinsson, L. (1997). Intellectual Capital: Navigating the New Business Landscope. London: Macmillan Press.
  • 15. Stewart, T.A. (1997). Intellectual Capital: The Wealth of New Organizations. London: Nicholas Brealey Publishing LTD.
  • 16. Tomczyk, P. (2012). Klient jako źródło wartości przedsiębiorstwa. In: T. Pakulska (ed.), Przedsiębiorstwo a otoczenie (pp. 59-78). Oficyna Wydawnicza SGH.
  • 17. Zaitseva, N.A., Filatov, V.V., Larionova, A.A., Rodina, E.E., Makarova, L.M., Palastina, I.P., Hramchenko, A.A. (2018). Project Management of Revitalization of Urban Areas Through The Creation of Industrial Parks. Modern Journal of Language Teaching Methods, 8(12), 285-298.
  • 18. Żak, K. (2013). Wartość klienta w koncepcji wartości przedsiębiorstwa. Zarządzanie publiczne, 2(22), 175-186. doi: 10.4467/20843968ZP.13.015.1189.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171596913

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