Do Customers Care About Online Ethical Standards? : the Influence of Corporate Social Responsibility on Buying Decisions in Jordan

• Autorzy: Ahmad al Adwan , Khaled Aladwan , Ahmad Samed Al-Adwan
• Języki publikacji: EN

Abstrakty

EN

The research aimed to study the influence of corporate social responsibility (CSR) on buying decisions. Additionally, the paper explored whether customers care about online buying decisions. The research used survey method and extensively relied on secondary sources. Besides a systematic sampling method was used and a population of 250 respondents selected, the structural model adopted partial least squares structural equation model and regression analysis to analyze the constructs. The findings indicated that a significant number of Jordanians prefer the implementation of online ethics. Additionally, the CSR was proved to have a positive correlation on the consumers buying decisions on online shopping. The paper assesses the consumers' buying decisions in Jordan and their rationale for online shopping. Besides, it explores the fundamental tenets of CSR on the internet purchasing in Jordan. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Consumer decision; Online shopping

PL

Społeczna odpowiedzialność biznesu; Decyzje konsumenckie; Zakupy online

• Czasopismo: Business and Economic Horizons
• Rocznik: 2019
• Numer: vol. 15, iss. 4
• Strony: 560--572

Twórcy

autor

Ahmad al Adwan

• Al-Ahliyya Amman University, Jordan

autor

Khaled Aladwan

• American University of Madaba, Jordan

autor

Ahmad Samed Al-Adwan

• Al-Ahliyya Amman University

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Identyfikatory

DOI

10.5281/zenodo.3970529