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2020 | z. 147 Modernity of industry and services | 153--163
Tytuł artykułu

Financial Satisfaction Achieved From Offered Services: the Case of Fitness Trainers

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Języki publikacji
EN
Abstrakty
EN
Purpose: An analysis was conducted regarding fitness trainers' opinions on factors related to the profitability of rendered services. Answers to two research questions were sought: a) Is it possible to group respondents based on their opinions on the level of satisfaction from the achieved revenue and the profit margin on a standard service? b) Is there a relationship between respondents' assignment to a specific group and the fact of conducting an additional business activity (not related to the fitness sector)? Design/methodology/approach: The study was based on the use of a structured questionnaire. The five-point scale and nominal variants of answers were used for the quantitative analysis of collected data. With regard to the nature of the surveyed subjects, non-representative sampling in the form of a snowball method was used. Findings: The results obtained reveal that, among trainers expressing satisfaction from the achieved revenue and the profit margin on a standard service, dominates the group of those, who do not conduct additional business activity and, conversely, among trainers expressing indecision and lack of satisfaction dominates the group of persons, who conduct such business activity. Research limitations/implications: The main research limitation derives from the sampling method - findings cannot be generalized on the whole population of fitness trainers. However, the obtained results shed new light on the conditions of conducting business activity by fitness trainers and formulate further research questions. Originality/value: Fitness trainers (especially those who conduct business activity) are not a popular topic of scientific work in this industry (the subject of fitness clubs dominates). (original abstract)
Twórcy
  • Opole University of Technology
Bibliografia
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  • 6. Brown, Z. (2015). Challenging Times Ahead for fitness clubs. Retrieved from http://www.slideshare.net/ZachBrown6/2015-fitness-club-market-analysis-44931297, 29.08.2016.
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  • 8. Cheng, K.M., Hsu, Ch.H., and Huang, Ch.H. (2012). A study on the application of 6-Sigma on the enhancement of service quality of fitness club. Quality & Quantity, 46(2), 705-713. doi: 10.1007/s11135-010-9424-7.
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  • 14. Komańda, M. (2016). Personal Trainer in the Fitness Industry in Poland. Exemplification of Business Model Components and Exploration of Domains of Innovativeness: Results of Preliminary Studies. In: I. Simberova, O. Zizlavsky and F. Milichovsky (Eds.), Smart and Efficient Economy: Preparation for the Future Innovative Economy. 21st International Scientific Conference Economics and Management (ICEM 2016). Proceedings of Selected Papers (pp. 557-563). Brno: University of Technology.
  • 15. Komańda, M. (2019). Wykorzystanie mediów społecznościowych w perspektywie modelu biznesu trenera z branży fitness [The use of social media in the perspective of the business model of a trainer from the fitness industry]. Katowice: Uniwersytet Ekonomiczny.
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  • 23. Stosik, A. (2018). Współdziałanie międzyorganizacyjne na rynku usług fitness. Management Forum, 6(2), 34-37.
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Typ dokumentu
Bibliografia
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