Means-End Chain Theory: a Critical Review of Literature

• Autorzy: Elena Borgardt

Warianty tytułu

Teoria środków-celów - krytyczny przegląd literatury

• Języki publikacji: EN

Abstrakty

EN

This study provides the first critical and systematic investigation of the literature on Means-End Chain theory after the ground-breaking book "Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy" by Olson and Reynolds (2001). The sample of 157 articles published in the Science Direct, Emerald, and Wiley databases was investigated. The period covers scientific literature published from 2001 to 2018. The paper shows the main theoretical concepts, methodological approaches, research problems, and findings. The results of the literature review demonstrate that the Means-End Chain theory is an evolving area of research and is gaining importance in academia and management. Some important gaps in the knowledge of theoretical and methodological levels were identified, and the most important directions for further studies were proposed.

Celem artykułu jest systematyczny i krytyczny przegląd literatury dotyczący teorii łańcucha środków-celów i wywiadów drabinkowych wykorzystywanych w badaniach konsumenckich. Przegląd jest dokonany na podstawie 157 artykułów opublikowanych w bazach danych Science Direct, Emerald oraz Willey, w których uwzględniono opracowania wydane między rokiem 2001 a 2018. Artykuł przedstawia podstawowe koncepcje teoretyczne podejścia środków-celów, problemy badawcze, metody wykorzystywane w badaniach i główne wnioski z badań. Wyniki przeglądu literatury potwierdzają, że teoria łańcucha środków-celów jest obszarem dynamicznie rozwijającym się pod względem badawczym w świecie naukowym oraz w praktyce zarządzania. Zidentyfikowano luki poznawcze związane z obszarem teorii i metodologii badań i zaproponowano nowe kierunki przyszłych badań.

Słowa kluczowe

EN

Means-Ends Analysis (MEA); Quality testing methods; Literature review

PL

Analiza środków-celów; Metody badania jakości; Przegląd literatury

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2020
• Numer: nr 3 (64)
• Strony: 141--160

Twórcy

autor

Elena Borgardt

• Cracow University of Economics

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Identyfikatory

DOI

10.15611/pn.2020.3.12