Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2020 | 12 | nr 1 | 151--166
Tytuł artykułu

Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa

Warianty tytułu
Języki publikacji
Household appliances are the biggest contributor to household energy consumption and carbon dioxide emissions. One of the ways to reduce emissions and conserve energy is to increase the use of energy-efficient appliances (EEAs). Based on the theory of planned behavior (TPB), the study investigated the factors that influence the purchase of EEAs by young consumers in South Africa. Young customers are the customers of tomorrow and can help to prevent global ecological collapse through sustainable consumption. The study extended the TPB by adding two individual constructs (moral norms and environmental concern) and two situational constructs (informational publicity and perceived benefits). In addition, the study examined the effect of purchase intention on purchase behavior. The cross-sectional survey method was used for data collection in the quantitative study. Data was collected from final year undergraduate students at two South African universities. The results indicated that the extended TPB model can be used to predict the purchase intention of EEAs. Also, purchase intention positively affects purchase behavior. Theoretically, the study extended the TPB to create a unique model of intention to purchase EEA. Practical suggestions focus on what business and government should do to improve the purchase of EEA. (original abstract)
Opis fizyczny
  • University of Limpopo, South Africa
  • Ahamad, N., Ariffin, M., 2018. Assessment of Knowledge, Attitude and Practice Towards Sustainable Consumption Among University Students in Selangor, Malaysia. Sustainable Production and Consumption, 16, pp.88-98.
  • Aman, A.H.L., Harun, A., Hussein, Z., 2012. The Influence of Environmental Knowledge and Concern on Green Purchase Intention the Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences, 7(2), pp.145-167.
  • Fishbein M., Ajzen I., 1975. Belief, Attitude, Intention, and Behaviour: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
  • Ajzen, I., 1991. The Theory of Planned Behaviour. Organizational Behaviour and Human Decision Processes. 50(2), pp.179-211.
  • Akroush, M., Zuriekat, M., Jabali, H., Asfour, N., 2019. Determinants of Purchasing Intentions of Energy-Efficient Products: The Roles of Energy Awareness and Perceived Benefits. International Journal of Energy Sector Management 13(1), pp.128-148.
  • Ali, S., Ullah, H., Akbar, M., Aktar, W., Zahid, H. 2019. Determinants of Consumer Intentions to Purchase Energy-Saving Household Products in Pakistan. Sustainability. 11(5), pp.1462;
  • Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., Shepherd, R., 2008. Predicting Intentions to Purchase Organic Food: The Role of Affective and Moral Attitudes in the Theory of Planned Behaviour. Appetite, 50(2), pp.443-454.
  • Ayub, A., Naziman, Y., Samat, M. 2018. Factors Influencing Young Consumers' Purchase Intention of Organic Food Product. Advances in Business Research International Journal, pp.1-26.
  • Bauer, D., Arnold, J., Kremer, K., 2018. Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behaviour. Sustainability, 10(10), 3455,
  • Bhutto, M., Zeng, Y., Soomro, F., Ali, Y., Ali, M., 2019. Young Chinese Consumer Decision Making in Buying Green Products: An Application of Theory of Planned Behaviour with Gender and Price Transparency, Pakistan Journal of Commerce and Social Sciences, 13(3), pp.599-619.
  • Chan, L., Bishop, B., 2013. A moral basis for recycling: Extending the theory of planned behaviour. Journal of Environmental Psychology, 36, pp.96-102.
  • Chen, M., Tung, P., 2014. Developing an Extended Theory of Planned Behaviour Model to Predict Consumers' Intention to Visit Green Hotels. International Journal of Hospitality Management, 36, pp.221-230.
  • Chen, C., Chen, C., Tung, Y., 2018. Exploring the Consumer Behaviour of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis. Sustainability, 10, pp.854.
  • Chin, W.W., 1998. The Partial Least Squares Approach for Structural Equation Modeling. In: G. A., Marcoulides (Ed.). Methodology for Business and Management. Modern Methods for Business Research.. Lawrence Erlbaum Associates Publishers, p.295-336.
  • Chin, W.W., 2010. How to Write up and Report PLS Analyses. In: V., Esposito Vinzi, W.W. Chin, J., Henseler and H., Wang (Eds.) Handbook of Partial Least Squares: Concepts, Methods and Applications (pp.655-690). Berlin: Springer-Verlag.
  • Choi, D., Han, T., 2019. Green Practices among Fashion Manufacturers: Relationship with Cultural Innovativeness and Perceived Benefits. Social Sciences, 8(5), pp.1-16.
  • Choudhury, D., Dey, A., 2014. Online Shopping Attitude Among the Youth: a Study on University Students. International Journal of Entrepreneurship and Development Studies, 2(1), pp.23-32.
  • Chaudhary, R., Bisai, S., 2018. Factors Influencing Green Purchase Behaviour of Millennials in India. Management of Environmental Quality: An International Journal, 29(5), pp.798-812.
  • Dagher, G., Itani, O., 2012. The Influence of Environmental Attitude, Environmental Concern and Social Influence on Green Purchasing Behaviour. Review of Business Research, 12(2), pp.104-110.
  • Dickinger, A., Kleijnen, M., 2008. Coupons Going Wireless: Determinants of Consumer Intentions to Redeem Mobile Coupons. Journal Interactive Marketing, 22(3), pp.23-40.
  • D'Agostin, A., Medeiros, J., Vidor, G., Zulpo, M., Moretto, C., 2020. Drivers and Barriers for the Adoption of Use-Oriented Product-Service Systems: A Study with Young Consumers in Medium and Small Cities. Sustainable Production and Consumption, 21, pp.92-103.
  • Department of Energy, 2019. South African Energy Sector Report. [online] Available at: (Accessed 20 October 2019).
  • Dunlap, R.E., Jones, R., 2002. Environmental Concern: Conceptual and Measurement Issues. In: R.E., Dunlap & W., Michelson (Eds.). Handbook of Environmental Sociology (pp.482-542). Westport, CT: Greenwood Press
  • du Plessis, W., 2015. Energy Efficiency and the Law: A Multidisciplinary Approach. South African Journal of Science, 111(1/2), pp.1-8.
  • Environmental and Energy Study Institute, 2019. Energy Efficiency. [online] Available at (Accessed 20 October 2019).
  • Fishbein M., Ajzen, I., 1975. Belief, Attitude, Intention, and Behaviour: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
  • Frederiks, E., Stenner, K,, Hobman, E., 2015. The Socio-Demographic and Psychological Predictors of Residential Energy Consumption: A Comprehensive Review. Energies. 8(1), pp.573-609.
  • Goh, Y.N., Wahid, N.A., 2014. A Review on Green Purchase Behaviour Trend of Malaysian Consumers. Asian Social Science, 11(2), pp.103-110.
  • Ha, H.Y., Janda, S., 2014. The Effect of Customized Information on Online Purchase Intentions. Internet Research, 24(4), pp.496-519.
  • Hair, J.F., Risher J.J., Sarsstedt, M., Ringle, C.M., 2019. When to Use and How to Report the Results of PLS-SEM. European Business Review, 31, pp.2-24.
  • Harris, P., 2006. Environmental Perspectives and Behaviour in China. Environment and Behaviour, 38(1), pp.5-21.
  • Henseler, J., Ringle, C.M., Sarstedt, M. 2015. A New Criterion for Assessing Discriminant Validity in Variance-Based Structural Equation Modelling. Journal of the Academy of Marketing Science, 43(1), pp.115-135.
  • Hidrue, M., Parsons, G., Kempton, W., Gardner, M., 2011. Willingness to Pay for Electric Vehicles and Their Attributes. Research and Energy Economics, 33, pp.686-705.
  • Huang, X.Q.; Ge, J.P., 2019. Electric Vehicle Development in Beijing: An Analysis of Consumer Purchase Intention. Journal of Cleaner Production, 216, pp.361-372.
  • Hua, L., Wang, S., 2019. Antecedents of Consumers' Intention to Purchase Energy-Efficient Appliances: An Empirical Study Based on the Technology Acceptance Model and Theory of Planned Behaviour. Sustainability. 11(10):2994, DOI: .
  • International Energy Agency (IEA), 2016. Energy Efficient Prosperity: The "First Fuel" of Economic Development. (Accessed 20 October 2019).
  • International Energy Agency (2019). Global Energy Demand Rose by 2.3% in 2018, its Fastest Pace in the Last Decade. [online] Available at (Accessed 20 October 2019).
  • Jaiswal, D., Kant, R., 2018. Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, pp.60-69.
  • Joshi, Y., Rahman, Z., 2015. Factors Affecting Green Purchase Behaviour and Future Research directions. International Strategic Management Review, 3(1/2), pp. 128-143.
  • Kaiser, F.G., 2006. A Moral Extension of the Theory of Planned Behaviour: Norms and anticipated Feelings of Regret in Conservatism. Personality and Individual Differences, 41(1), pp.71-81.
  • Kanchanapibal, M., Lacka, E., Wang, X., Chan, H., 2014. An Empirical Investigation of Green Purchase Behaviour Among the Young Generation. Journal of Cleaner. Production, 66, pp.528-536.
  • Kim, Y., Han, H., 2010. Intention to Pay Conventional-Hotel Prices at a Green Hotel - a Modification of the Theory of Planned Behaviour. Journal of Sustainable Tourism, 18(8), pp.997-1014.
  • Kumar, B., Manrai, A., Manrai, L., 2017. Purchasing Behaviour for Environmentally sustainable Products: A Conceptual Framework and Empirical Study. Journal of Retailing and Consumer Services, 34, pp.1-9.
  • Leung, Y., Rosenthal, S., 2019. Explicating Perceived Sustainability-Related Climate: A Situational Motivator of Pro-Environmental Behaviour, Sustainability, 11(1), pp.231.
  • Li, G., Li, W., Jin, G., Wang, Z., 2019. Influence of Environmental Concern and Knowledge on Households' Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China. Sustainability, 11(4), pp.1073.
  • López-Mosquera, N., García, T., Barrena, R., 2014. An extension of the Theory of Planned Behaviour to Predict Willingness to Pay for the Conservation of an Urban Park. Journal of. Environmental. Management. 135, pp.91-99.
  • Manstead, A.S.R. 2000. The Role of Moral Norm in the Attitude-Behaviour Relationship. In: D.J., Terry & M.A., Hogg (Eds.). Attitudes, Behaviour, and Social Context: The Role of Norms and Group Membership. Mahwah, NJ: Lawrence Erlbaum, pp.11-30.
  • Maistry, N., McKay, T., 2016. Promoting energy Efficiency in a South African Universities. Journal of Energy in Southern Africa, 27(3), pp.1-10.
  • Ng, M., Law, M., Zhang, S., 2018. Predicting Purchase Intention of Electric Vehicles in Hong Kong. Australian Marketing Journal, 26(3), pp.272-280.
  • Nosi, C., Pucci, C., Silvestri, C., Aquilani, B., 2017. Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars. Sustainability, 9(12):2159, DOI: .
  • Nunnally, J.C., Bernstein, I.H., 1994. Psychometric Theory. McGraw-Hill, New York.
  • Pena-Cerezo, M., Artaraz-Minon, M., Tejedor-Nunez, J., 2019. Analysis of the Consciousness of University Undergraduates for Sustainable Consumption. Sustainability, (11):4597, DOI: .
  • Paddock, J., 2017. Household Consumption and Environmental Change: Rethinking the Policy Problem through Narratives of Food Practice. Journal of Consumer Culture, 17(1), pp.122-139. DOI: .
  • Qader, I., and Zainuddin, Y., 2011. The Impact of Media Exposure on Intention to Purchase Green Electronic Products amongst Lecturers. International Journal of Business and Management, 6(3), pp.240-249.
  • Ramayah,, T., Lee, J., Mohamad, O., 2010. Green Product Purchase Intention: Some Insights from a Developing Country. Resources, Conservation and Recycling, 54 (12), pp.1419-1427.
  • Rashid, N., Mohd, R., 2017. Customer's Purchase Intention for a Green Home'. International Journal of Procurement Management, 10(5), pp.581-599.
  • Ru, X., Wang, S., Yan, S., 2018. Exploring the Effects of Normative Factors and Perceived Behavioural Control on Individual's Energy-Saving Intention: An Empirical Study in Eastern China. Resource Conservation and Recycling, 134, pp.91-99.
  • Shove, E., 2018. What is Wrong with Energy Efficiency? Building Research & Information, 46(7), pp.779-789.
  • Stadelmann, M., 2017. Mind the Gap? Critically Reviewing the Energy Efficiency Gap With Empirical Evidence. Energy Research & Social Science, 27, pp.117-128.
  • Statistics South Africa 2018. Electricity Generated and Available for Distribution, [online] Available at (Accessed 20 October 2019).
  • Tan, C., Ooi, H., Goh, Y., 2017. A Moral Extension of the Theory of Planned Behaviour to Predict Consumers' Purchase Intention for Energy-Efficient Household Appliances in Malaysia. Energy Policy, 107, pp.459-471.
  • Tholen, L., Gotz, T., Covary, T., Adisorn, T., 2015. The New South African Standards and Labelling Programme for Residential Appliances - A First-Hand Evaluation Case Study. International Energy Policies & Programmes Evaluation Conference, Amsterdam. (Accessed 22 October 2019).
  • United Nations, 2019. Sustainable Development Goals. [online] Available at (Accessed 22 October 2019).
  • Urban, J., Scasny, M., 2012. Exploring Domestic Energy-Saving: The Role of Environmental Concern and Background Variables. Energy Policy, 47, pp.69-80.
  • Wang, Z., Zhang, B., Li, G., 2014. Determinants of Energy-Saving Behavioural Intention Among Residents in Beijing: Extending the Theory of Planned Behaviour, Journal of Renewable and Sustainable Energy, 6(5),
  • Wang, S., Fan, J., Zhao, D., Yang, S., 2016. Predicting Consumers' Intention to Adopt Hybrid Electric Vehicles: Using an Extended Version of the Theory of Planned Behaviour Model. Transportation, 43(1), pp.1-21.
  • Wang, Z., Sun, Q., Wang, B., Zhang, B., 2019. Purchasing Intentions of Chinese Consumers on Energy-Efficient Appliances: Is the Energy Efficiency Label Effective? Journal of Cleaner Production, 238, pp.1-11.
  • World Bank, 2019. Global Consumption Database. [online] Available at (Accessed 22 October 2019).
  • World Energy Council, 2013. Energy Efficiency Policies - What Works and What Does Not. [online] Available at (Accessed 22 October 2019).
  • World Economic Forum, 2018. Global Risks Report. [online] Available at (Accessed 22 October 2019).
  • World Wildlife Federation 2016. Living Planet Report 2016 Summary. [online] Available at (Accessed 22 October 2019).
  • Yue, T., Long, R., Chen, H. 2013. Factors Influencing Energy-Saving Behaviour of Urban Households in Jiangsu Province. Energy Policy, 62(1), pp.665-675.
Typ dokumentu
Identyfikator YADDA

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.