PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2020 | z. 149 | 239--349
Tytuł artykułu

Digital Transformation of Value Creation Processes in Traditional Industries: Case Study of Polish Health Resort Enterprises

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Purpose: The main aim is to analyse the influence of DT on traditional industries, here: health resort enterprises in Poland. They are mostly based on tangible resources and customers of deficient digital competences. The research leads to the identification of the scope and the trends in the DT of this particular sector. Design/methodology/approach: The research combined two approaches - the first was based on quantitative research and questionnaire as a data collecting method, and the second was based on netographic research and generic content analysis. Findings: In terms of DT, the enterprises use various strategies, they use digital resources, attempt to acquire customer's recommendations, as well as try to establish customer-centric innovations through involving customers in co-creation processes. Research limitations/implications: The research implication for management studies is the recognition and presentation of the heterogeneity of approaches towards DT of the firms functioning in a traditional, tangible-resources-based sector. The role of digital solutions in value creation processes in such a peculiar sector was delineated. The major limitation was the small sample size and restrained generalization in conducted content analysis. Practical implications: The practical implication from a managerial perspective is to provide the basis for evaluation of prospects related to the adopted approach to the usage of different e-platforms in creating value and developing and sustaining relationships with customers. Originality/value: The article responds to the challenges related to DT and its timeliness. The paper's value results from its topicality. It could serve as an inspiration for both science (the role of DT in value creation) and practice (sector's evolution towards digital communication channels). (original abstract)
Rocznik
Numer
Strony
239--349
Opis fizyczny
Twórcy
  • AGH University of Science and Technology Kraków, Poland
  • AGH University of Science and Technology Kraków, Poland
Bibliografia
  • 1. Berman, S.J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership, 40(2), 16-24.
  • 2. Bertola, P., and Teunissen, J. (2018). Fashion 4.0. Innovating the fashion industry through digital transformation. Research Journal of Textile and Apparel, 22(4), 352-369.
  • 3. Kabalska, A., and Kozarkiewicz, A. (2016). Konfiguracja wartości dla klienta w sektorze uzdrowiskowym w Polsce. Studia Ekonomiczne: Zeszyty Naukowe Wydziałowe Uniwersytetu Ekonomicznego w Katowicach, 299, 137-147.
  • 4. Kozarkiewicz, A., and Kabalska, A. (2017). Kuracjusz i klient: ewolucja propozycji wartości w modelach biznesowych przedsiębiorstw uzdrowiskowych w Polsce. Marketing i Rynek, 10, 296-309.
  • 5. Leung, X., Bai, B., and Stahura, K. (2015). Marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality and Tourism Research, 39(2), 147-169.
  • 6. Osterwalder, A., and Pigneur, Y. (2010). Business model generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: Wiley.
  • 7. O'Sullivan, E., and Rassel, G. (1995). Research methods for public administration. White Plains: Longman.
  • 8. Paul, M.J., and Dredze, M. (2011). You Are What You Tweet: Analyzing Twitter for Public Health. ArtificialIntelligence, 38, 265-272.
  • 9. Remane, G., Hanelt, A., Nickerson, R., and Kolbe, L. (2017). Discovering digital business models in traditional industries. Journal of Business Strategy, 38(2), 41-51.
  • 10. Scott, S.V., and Orlikowski, W.J. (2012). Reconfiguring relations of accountability: Materialization of social media in the travel sector. Accounting, Organizations and Society, 37, 26-40.
  • 11. Sebastian, I., Ross, J., Beath, C., Mocker, M., Moloney, K., and Fonstad, N. (2017). How big old companies navigate digital transformation. MIS Quarterly Executive. September, 197-213.
  • 12. Selden, L., and MacMillan, I.C. (2006). Manage Customer-Centric Innovation - Systematically. Harvard Business Review, 84(4), 108-116.
  • 13. Szromek, A., and Pytel, S. (2014). Sprawność obsługi internetowej polskich przedsiębiorstw uzdrowiskowych. Zeszyty Naukowe Politechniki Śląskiej, Seria: Organizacja i Zarządzanie, 71, 271-280.
  • 14. Warner, K.S., and Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning, 52(3), 326-349.
  • 15. Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28, 118-144.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171603953

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.