Waste Legislation and its Impact on Marketing Communication of the Circular Economy in Slovakia

• Autorzy: Dominik Jánoš , Rudolf Rybanský
• Języki publikacji: EN

Abstrakty

EN

The article focuses on the characteristics of circular economy, supporters of the concept of circular economy, legislation and marketing communication in the process of circular economy from theoretical perspective. In the practical part of the paper the results of marketing research are presented. Marketing research is divided into 3 phases and focused on whether the respondents from the sample follow the individual communication tools during the process of shopping for clothes. The aim of the paper is to analyze waste legislation by the means of marketing communication tools in the implementation of the cirucular economy in Slovakia. (original abstract)

Słowa kluczowe

EN

Waste management; Circular economy; Marketing communication; Legal regulations

PL

Gospodarka odpadami; Gospodarka zamkniętego obiegu; Komunikowanie marketingowe; Regulacje prawne

• Czasopismo: Political Preferences
• Rocznik: 2020
• Numer: nr 26
• Strony: 55--68

Twórcy

autor

Dominik Jánoš

• University of Ss. Cyril and Methodius in Trnava, Slovakia

autor

Rudolf Rybanský

• University of Ss. Cyril and Methodius in Trnava, Slovakia

Bibliografia

• Darnadyová, A. (2014). Kruhová ekonomika [Circular Economy]. Odpadové Hospodárstvo, 4(8).
• Drgonec, J. (2007). The Constitution of the Slovak Republic: Comment. Bratislava: Heuréka.
• Euractiv (2015). Slováci triedia odpad najmä slovne [The Slovaks sort waste mainly verbally]. https://euractiv.sk/section/zivotne-prostredie/news/slovaci-triedia-odpad-najma-slovne-024369/ (12/11/2019).
• Jánošová, D., & Labudová, L. (2019). Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech republic. Serbian Journal of Management, 14(2), 437-53.
• Rajčák, M. (2013). Marketingová komunikácia v digitálnom veku: Vybrané trendy, metódy a techniky [Marketing communication in the digital age: selected trends, methods and techniques]. Trnava: University of Ss. Cyril and Methodius.
• Sauvé, S., Bernard, S., & Sloan, P. (2016). Environmental Sciences, Sustainable Development and Circular Economy: Alternative Concepts for Trans-Disciplinary Research. Environmental Development, 17, 48-56.

Identyfikatory

DOI

10.31261/polpre.2020.26.55-68