Badanie wizerunku i znajomości celu podróży, zachowań związanych z wyszukiwaniem informacji, zaangażowania oraz motywacji turystycznej jako czynników wpływających na lojalność ekoturysty wobec destynacji

• Autorzy: Jing Yu , Azilah Kasim , Jayashree Sreenivasan , Hisham Dzakiria , Ahsan Ul Haq Magray

Warianty tytułu

Exploring Destination Image, Familiarity, Information Search Behaviour, Involvement and Travel Motivation as Influencers of Ecotourists' Destination Loyalty

• Języki publikacji: PL

Abstrakty

Praca ma na celu zbadanie wpływu wybranych czynników, które w przeszłości nie cieszyły się dużym zainteresowaniem badaczy, na lojalność ekoturystów wobec destynacji w kontekście ekoturystyki w kraju rozwijającym się. Czynniki te to: wizerunek i znajomość celu podróży, zachowania związanie z wyszukiwaniem informacji, zaangażowanie oraz motywacja turystyczna. Badanie zostało przeprowadzone na miejscu z udziałem grupy turystów odwiedzających Malezję, których poproszono o wypełnienie kwestionariusza ankiety. Wielkość próby wyniosła 813 osób, co odpowiada wskaźnikowi reakcji w wysokości 47%. Postawione hipotezy zostały zweryfikowane przy użyciu modelu równań strukturalnych. Odkryto, że choć nie istnieje zależność liniowa pomiędzy badanymi zmiennymi a lojalnością wobec destynacji, uzyskane wyniki są źródłem pewnych sugestii dotyczących zarządzania w branży. (abstrakt oryginalny)

EN

This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry. (original abstract)

Słowa kluczowe

PL

Lojalność; Wizerunek marki; Zachowania informacyjne; Zaangażowanie klienta; Motywacje; Podróże turystyczne; Ekoturystyka; Turystyka

EN

Loyalty; Brand image; Information behaviours; Customer engagement; Motivation; Touristic travel; Ecotourism; Tourism

• Czasopismo: Turyzm
• Rocznik: 2020
• Tom: 30
• Numer: z. 2
• Strony: 113--127

Twórcy

autor

Jing Yu

• Uniwersytet Technologii Petrochemicznych Prowincji Guangdong, Wyższa Szkoła Ekonomii i Zarządzania

autor

Azilah Kasim

• Uniwersytet Północnej Malezji, Wyższa Szkoła Turystyki, Hotelarstwa i Organizacji Imprez Masowych, Centrum Badań nad Turystyką i Hotelarstwem Wysp Langkawi

autor

Jayashree Sreenivasan

• Malezyjski Uniwersytet Multimedialny

autor

Hisham Dzakiria

• Uniwersytet Północnej Malezji, Wyższa Szkoła Turystyki, Hotelarstwa i Organizacji Imprez Masowych, Centrum Badań nad Turystyką i Hotelarstwem Wysp Langkawi

autor

Ahsan Ul Haq Magray

• Uniwersytet Centralny w Kaszmirze

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Identyfikatory

DOI

https://doi.org/10.18778/0867-5856.30.2.12