PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2020 | nr 2 (11) | 33--54
Tytuł artykułu

Perception, Acceptability and Decision-making Determinants of Soft Seltzer, a Novel Winegrape Non-Alcoholic Carbonated Beverage Category to Health-Conscious College Students in California

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine and soda-type drinks are seemingly declining. There is certainly seen a growing interest for novel beverages, especially when creating healthy options aiming to support health via enhanced functional food/beverage properties. Furthermore, understanding how the public perceives and makes purchasing decisions towards novel and unconventional options is of key importance. The Soft Seltzer category is an emerging category defi ned as a sparkling waterbased low calorie, no added sugar, no artificial sweetener, non-alcoholic, carbonated beverage. In our pilot study herein, we aimed to assess interest and willingness to pay for such a product produced in Sonoma, California, specifically H2O/H2♡, a dealcoholized wine-type beverage enriched with vitamins, potassium, and calcium, using a perception and acceptability study to health-conscious college students in California. Respectivelly, healthy college students were provided an on-line acceptability questionnaire with 38 questions to evaluate the concept of the H2O beverage. Our participants indicated that they would be significantly interested in purchasing such a beverage, while as for willingness to pay, a price for $9.99/4x16oz cans was deemed less than or about what is expected from a majority of participants. Our results taken together demonstrate that there is substantial interest and traction for such a beverage, especially given its natural origin and potential health benefits. Further research including tasting and health-related functional properties for the beverage in discussion is suggested. Additionally, lifestyle aspects and nuances beyond alcohol that are important to wine drinkers and other consumers could be delivered by novel beverages, hence aid in their success in the beverage market.(original abstract)
Rocznik
Numer
Strony
33--54
Opis fizyczny
Twórcy
  • California Polytechnic State University
  • California Polytechnic State University
  • California Polytechnic State University
  • California Polytechnic State University
Bibliografia
  • 1. Abadio Finco, F.D.B., Deliza, R., Rosenthal, A., & Silva, C.H.O. (2010). The eff ect of extrinsic product attributes of pineapple juice on consumer intention to purchase. Journal of International Food and Agribusiness Marketing, 22(1-2), 125-142. https://doi.org/10.1080/08974430903372963
  • 2. Annunziata, A., & Mariani, A. (2019). Do consumers care about nutrition and health claims? Some evidence from Italy. Nutrients, 11(11). https://doi.org/10.3390/nu11112735
  • 3. Bech-Larsen, T., & Grunert, K.G. (2003). The perceived healthiness of functional foods: A conjoint study of Danish, Finnish and American consumers' perception of functional foods. Appetite, 40(1), 9-14. https://doi.org/10.1016/S0195-6663(02)00171-X
  • 4. Bechoff , A., Cissé, M., Fliedel, G., Declemy, A.L., Ayessou, N., Akissoe, N., ... Tomlins, K. I. (2014). Relationships between anthocyanins and other compounds and sensory acceptability of Hibiscus drinks. Food Chemistry, 148, 112-119. https://doi.org/10.1016/j.foodchem.2013.09.132
  • 5. Block, L.G., Grier, S.A., Childers, T.L., Davis, B., Ebert, J.E.J., Kumanyika, S., ... Bieshaar, M.N.G.G. (2011). From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being. Journal of Public Policy & Marketing, 30(1), 5-13. https://doi.org/10.1509/jppm.30.1.5
  • 6. Bodenlos, J.S., Wells, S.Y., Noonan, M., & Mayrsohn, A. (2015). Facets of dispositional mindfulness and health among college students. Journal of Alternative and Complementary Medicine, 21(10), 645-652. https://doi.org/10.1089/acm.2014.0302
  • 7. Buchholz, K. (2019). Vast Majority of Americans Interested in Healthy Foods | Statista. Statista, 1-5. Retrieved from https://www.statista.com/chart/16796/us-interest-in-healthy-food/
  • 8. Cardello A.V., Jaeger S.R. (2010) Hedonic measurement for product development: new methods for direct and indirect scaling. Woodhead Publishing Series in Food Science, Technology and Nutrition, Consumer-Driven Innovation in Food and Personal Care Products. Woodhead Publishing. pp 135-174, ISBN 9781845695675.
  • 9. Chandran, U., McCann, S.E., Zirpoli, G., Gong, Z., Lin, Y., Hong, C.C., ... Bandera, E.V. (2014). Intake of energydense foods, fast foods, sugary drinks, and breast cancer risk in African American and European American women. Nutrition and Cancer, 66(7), 1187-1199. https://doi.org/10.1080/01635581.2014.951737
  • 10. Colbert, R. (2019). 5 trends transforming the beverage industry - KPMG Global. Retrieved September 15, 2020, from KPMG website: https://home.kpmg/xx/en/blogs/home/posts/2019/08/fi ve-trends-transforming-thebeverage-industry.html
  • 11. Davis, J.N., Ventura, E.E., Weigensberg, M.J., Ball, G.D.C., Cruz, M.L., Shaibi, G.Q., & Goran, M.I. (2005). The relation of sugar intake to β cell function in overweight Latino children. American Journal of Clinical Nutrition, 82(5), 1004-1010. https://doi.org/10.1093/ajcn/82.5.1004
  • 12. de Ruyter, J.C., Olthof, M.R., Seidell, J.C., & Katan, M.B. (2012). A Trial of Sugar-free or Sugar-Sweetened Beverages and Body Weight in Children. New England Journal of Medicine, 367(15), 1397-1406. https://doi.org/10.1056/NEJMoa1203034
  • 13. Dickson-Spillmann, M., & Siegrist, M. (2011). Consumers' knowledge of healthy diets and its correlation with dietary behaviour. Journal of Human Nutrition and Dietetics, 24(1), 54-60. https://doi.org/10.1111/j.1365-277X.2010.01124.x
  • 14. Durão, C., Severo, M., Oliveira, A., Moreira, P., Guerra, A., Barros, H., & Lopes, C. (2015). Evaluating the effect of energy-dense foods consumption on preschool children's body mass index: a prospective analysis from 2 to 4 years of age. European Journal of Nutrition, 54(5), 835-843. https://doi.org/10.1007/s00394-014-0762-4
  • 15. Ferruzzi, M.G., Tanprasertsuk, J., Kris-Etherton, P., Weaver, C.M., & Johnson, E.J. (2020). Perspective: The Role of Beverages as a Source of Nutrients and Phytonutrients. Advances in Nutrition (Bethesda, Md.), 11(3), 507- 523. https://doi.org/10.1093/advances/nmz115
  • 16. Food & Nutrition | health.gov. (n.d.). Retrieved September 15, 2020, from https://health.gov/our-work/food-nutrition
  • 17. French, S.A., Rydell, S.A., Mitchell, N.R., Michael Oakes, J., Elbel, B., & Harnack, L. (2017). Financial incentives and purchase restrictions in a food benefit program affect the types of foods and beverages purchased: Results from a randomized trial. International Journal of Behavioral Nutrition and Physical Activity, 14(1). https://doi.org/10.1186/s12966-017-0585-9
  • 18. Gil, J.M., & Sánchez, M. (1997). Consumer preferences for wine attributes: A conjoint approach. British Food Journal, 99(1), 3-11. https://doi.org/10.1108/00070709710158825
  • 19. Government of Canada. (2019). Healthy eating habits - Canada's Food Guide. Retrieved September 15, 2020, from https://food-guide.canada.ca/en/healthy-eating-habits/
  • 20. Hardy, R., Kliemann, N., Evansen, T., & Brand, J. (2017). Relationship Between Energy Drink Consumption and Nutrition Knowledge in Student-Athletes. Journal of Nutrition Education and Behavior, 49(1), 19-26.e1. https://doi.org/10.1016/j.jneb.2016.08.008
  • 21. Hawley, L.D., MacDonald, M.G., Wallace, E.H., Smith, J., Wummel, B., & Wren, P.A. (2016). Baseline assessment of campus-wide general health status and mental health: Opportunity for tailored suicide prevention and mental health awareness programming. Journal of American College Health, 64(3), 174-183. https://doi.org/10.1080/07448481.2015.1085059
  • 22. Hoefkens, C., & Verbeke, W. (2013). Consumers' Health-Related Motive Orientations and Reactions to Claims about Dietary Calcium. Nutrients, 5(1), 82-96. https://doi.org/10.3390/nu5010082
  • 23. Hua, S.V., Kimmel, L., Van Emmenes, M., Taherian, R., Remer, G., Millman, A., & Ickovics, J.R. (2017). Health Promotion and Healthier Products Increase Vending Purchases: A Randomized Factorial Trial. Journal of the Academy of Nutrition and Dietetics, 117(7), 1057-1065. https://doi.org/10.1016/j.jand.2016.12.006
  • 24. IWSR. (2019). Worldwide Alcohol Consumption Declines -1. 6%. Press Release, i(May), 2019. Retrieved from https://www.theiwsr.com/news-and-comment-worldwide-alcohol-consumption-declines/
  • 25. Jalloh, M.F., Williams, A.R., Jalloh, M.B., Sengeh, P., Saquee, G., & Bartram, J. (2018). Consumer perceptions and purchasing of packaged water products in Sierra Leone. Pan African Medical Journal, 30. https://doi.org/10.11604/pamj.2018.30.262.13676
  • 26. Jin, R., Le, N.A., Liu, S., Epperson, M.F., Ziegler, T.R., Welsh, J.A., ... Vos, M.B. (2012). Children with NAFLD are more sensitive to the adverse metabolic effects of fructose beverages than children without NAFLD. Journal of Clinical Endocrinology and Metabolism, 97(7), E1088-98. https://doi.org/10.1210/jc.2012-1370
  • 27. Johnson, R.K., Lichtenstein, A.H., Anderson, C.A.M., Carson, J.A., Després, J.-P., Hu, F.B., ... Wylie-Rosett, J. (2018). Low-Calorie Sweetened Beverages and Cardiometabolic Health: A Science Advisory From the American Heart Association. Circulation, 138(9), e126-e140. https://doi.org/10.1161/CIR.0000000000000569
  • 28. Jones, A.C., Kirkpatrick, S.I., & Hammond, D. (2019). Beverage consumption and energy intake among Canadians: Analyses of 2004 and 2015 national dietary intake data. Nutrition Journal, 18(1). https://doi.org/10.1186/s12937-019-0488-5
  • 29. Kit, B.K., Fakhouri, T.H.I., Park, S., Nielsen, S.J., & Ogden, C.L. (2013). Trends in sugar-sweetened beverage consumption among youth and adults in the United States: 1999-2010. American Journal of Clinical Nutrition, 98(1), 180-188. https://doi.org/10.3945/ajcn.112.057943
  • 30. Kraft, F.B., & Goodell, P.W. (1993). Identifying the health conscious consumer. Retrieved September 15, 2020, from Journal of Health Care Marketing website: https://pubmed.ncbi.nlm.nih.gov/10129812/
  • 31. Li, W., Wu, M., Yuan, F., & Zhang, H. (2018). Sugary beverage consumption mediates the relationship between late chronotype, sleep duration, and weight increase among undergraduates: A cross-sectional study. Environmental Health and Preventive Medicine, 23(1). https://doi.org/10.1186/s12199-018-0754-8
  • 32. Maykish, A., & Sikalidis, A.K. (2020, March 1). Utilization of hydroxyl-methyl butyrate, leucine, glutamine and arginine supplementation in nutritional management of sarcopenia-implications and clinical considerations for type 2 diabetes mellitus risk modulation. Journal of Personalized Medicine, Vol. 10. https://doi.org/10.3390/jpm10010019
  • 33. Mesías, F.J., Martínez-Carrasco, F., Martínez, J.M., & Gaspar, P. (2011). Functional and organic eggs as an alternative to conventional production: A conjoint analysis of consumers' preferences. Journal of the Science of Food and Agriculture, 91(3), 532-538. https://doi.org/10.1002/jsfa.4217
  • 34. Mirmiran, P., Bahadoran, Z., Delshad, H., & Azizi, F. (2014). Effects of energy-dense nutrient-poor snacks on the incidence of metabolic syndrome: A prospective approach in Tehran Lipid and Glucose Study. Nutrition, 30(5), 538-543. https://doi.org/10.1016/j.nut.2013.09.014
  • 35. Mishra, A., Ahmed, K., Froghi, S., & Dasgupta, P. (2015, December 1). Systematic review of the relationship between artificial sweetener consumption and cancer in humans: Analysis of 599,741 participants. International Journal of Clinical Practice, Vol. 69, pp. 1418-1426. https://doi.org/10.1111/ijcp.12703
  • 36. Papandreou, D., Karabouta, Z., Pantoleon, A., & Rousso, I. (2012). Investigation of anthropometric, biochemical and dietary parameters of obese children with and without non-alcoholic fatty liver disease. Appetite, 59(3), 939-944. https://doi.org/10.1016/j.appet.2012.09.006
  • 37. Pereira, M.A. (2013). Diet beverages and the risk of obesity, diabetes, and cardiovascular disease: A review of the evidence. Nutrition Reviews, 71(7), 433-440. https://doi.org/10.1111/nure.12038
  • 38. Pharis, M.L., Colby, L., Wagner, A., & Mallya, G. (2018). Sales of healthy snacks and beverages following the implementation of healthy vending standards in City of Philadelphia vending machines. Public Health Nutrition, 21(2), 339-345. https://doi.org/10.1017/S1368980017001914
  • 39. Popkin, B.M., Armstrong, L.E., Bray, G.M., Caballero, B., Frei, B., & Willett, W.C. (2006, March 1). A new proposed guidance system for beverage consumption in the United States. American Journal of Clinical Nutrition, Vol. 83, pp. 529-542. https://doi.org/10.1093/ajcn.83.3.529
  • 40. Poulos, N.S., & Pasch, K.E. (2015, November 1). Energy drink consumption is associated with unhealthy dietary behaviours among college youth. Perspectives in Public Health, Vol. 135, pp. 316-321. https://doi.org/10.1177/1757913914565388
  • 41. Quester, P.G., & Smart, J. (1998). The infl uence of consumption situation and product involvement over consumers' use of product attribute. Journal of Consumer Marketing, 15(3), 220-238. https://doi.org/10.1108/07363769810219107
  • 42. Ramachandran, H.J., Wu, V.X., Kowitlawakul, Y., & Wang, W. (2016, May 1). Awareness, knowledge and healthy lifestyle behaviors related to coronary heart disease among women: An integrative review. Heart and Lung: Journal of Acute and Critical Care, Vol. 45, pp. 173-185. https://doi.org/10.1016/j.hrtlng.2016.02.004
  • 43. Rehm, C.D., Peñalvo, J.L., Afshin, A., & Mozaffarian, D. (2016). Dietary intake among US Adults, 1999-2012. JAMA - Journal of the American Medical Association, 315(23), 2542-2553. https://doi.org/10.1001/jama.2016.7491
  • 44. Rivera, P., Tovar, R., Ramírez-López, M.T., Navarro, J.A., Vargas, A., Suárez, J., & Fonseca, F.R. de. (2020). SexSpecifi c Anxiety and Prefrontal Cortex Glutamatergic Dysregulation Are Long-Term Consequences of Pre-and Postnatal Exposure to Hypercaloric Diet in a Rat Model. Nutrients, 12(6). https://doi.org/10.3390/nu12061829
  • 45. Samoggia, A., & Riedel, B. (2019). Consumers' Perceptions of Coff ee Health Benefi ts and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653. https://doi.org/10.3390/nu11030653
  • 46. Siegrist, M., Shi, J., Giusto, A., & Hartmann, C. (2015). Worlds apart. Consumer acceptance of functional foods and beverages in Germany and China. Appetite, 92, 87-93. https://doi.org/10.1016/j.appet.2015.05.017
  • 47. Sikalidis, A.K. (2019, January 2). From Food for Survival to Food for Personalized Optimal Health: A Historical Perspective of How Food and Nutrition Gave Rise to Nutrigenomics. Journal of the American College of Nutrition, Vol. 38, pp. 84-95. https://doi.org/10.1080/07315724.2018.1481797
  • 48. Sikalidis, A.K., Fitch, M.D., & Fleming, S.E. (2013). Risk of Colonic Cancer is Not Higher in the Obese Lepob Mouse Model Compared to Lean Littermates. Pathology & Oncology Research, 19(4), 867-874. https://doi.org/10.1007/s12253-013-9656-7
  • 49. Sikalidis, A.K., & Maykish, A. (2020). The Gut Microbiome and Type 2 Diabetes Mellitus: Discussing A Complex Relationship. Biomedicines, 8(1), 8. https://doi.org/10.3390/biomedicines8010008
  • 50. Sikalidis, A.K., Kelleher, A.H., Maykish, A., Kristo A.S. (2020) Non-alcoholic beverages, old and novel, and their potential effects on human health, with a focus on hydration and cardiometabolic health. Medicina. 56(10):490. https://doi.org/10.3390/medicina56100490
  • 51. Silva, A., Franco, M., Mady, C., Pallet, D., Tomlins, K., Bennett, B., ... Sottomayor, M. (2016). Drivers of Acceptance of a New Beverage in Europe. Beverages, 2(2), 12. https://doi.org/10.3390/beverages2020012
  • 52. Sogari, G., Velez-Argumedo, C., Gómez, M.I., & Mora, C. (2018). College students and eating habits: A study using an ecological model for healthy behavior. Nutrients, 10(12). https://doi.org/10.3390/nu10121823
  • 53. Sonoma Winemakers Launch Non-Alc H2O Sonoma Soft Seltzer. 2020. Available from: https://www.bevnet.com/news/2020/sonoma-winemakers-launch-non-alc-h2o-sonom-soft-seltzer/.
  • 54. Sparke, K., & Menrad, K. (2009). Cross-european and functional food-related consumer segmentation for new product development. Journal of Food Products Marketing, 15(3), 213-230. https://doi.org/10.1080/10454440902908142
  • 55. U.S. Geological Survey (USGS). (n.d.). Artesian water and artesian wells. Retrieved September 15, 2020, from https://www.usgs.gov/special-topic/water-science-school/science/artesian-water-and-artesian-wells?qt-science_center_objects=0
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.ekon-element-000171608713

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.