Leisure Marketing Communications: Consumers' Awareness

• Autorzy: Aliya N. Chuyeva , Saira R. Yessimzhanova
• Języki publikacji: EN

Abstrakty

EN

In the context of a virtual transformation of consumer behavior, commercial offer switches play an important role in increasing customer awareness of the company's product and the recognition of the company itself. The study was conducted by sending online forms Google Form followed by data processing using Excel and SPSS. The purpose of this study was to identify the degree of consumer awareness of the horse-centered leisure activities in Almaty city and Almaty region. The survey was conducted by online sending out a Google Form with subsequent data processing by using Excel and SPSS. Novelty of this study is consideration of the significance of the awareness of the company's product (goods/service) in connection with the virtual transformation of consumer behavior is considered. As the result, study showed the levels of awareness degree about the horse-centered leisure activities in Almaty city and Almaty region the among interviewed respondents. (original abstract)

Słowa kluczowe

EN

Marketing communication; Consumer awareness; Recreation

PL

Komunikowanie marketingowe; Świadomość konsumenta; Rekreacja

• Czasopismo: Modern Management Review
• Rocznik: 2020
• Tom: 25 (XXV)
• Numer: nr 27 (4)
• Strony: 7--14

Twórcy

autor

Aliya N. Chuyeva

• Narxoz University, Almaty, Kazakhstan,

autor

Saira R. Yessimzhanova

• Narxoz University, Almaty, Kazakhstan

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Identyfikatory

DOI

10.7862/rz.2020.mmr.24