WeChat - a Chinese Cyber-Culture Phenomenon

• Autorzy: Tomasz Waliczko
• Języki publikacji: EN

Abstrakty

EN

The main purpose of this article is to understand the phenomenon of WeChat. Due to number of options and its popularity, WeChat is truly one of its kind. China nowadays is a rapidly developing country with a huge potential of e-commerce market. Modern social media play a great role in Chinese economy but also at life of ordinary Chinese people. WeChat Wallet is much more popular in some regions of China than traditional wallet with cash. Social media are no more only means of communication, via WeChat people may pay taxes, prove ID or make grocery. Popularity of WeChat is not limited with Chinese borders, strong Chinese business presence in the world pushed non-Chinese people to download the app. (original abstract)

Słowa kluczowe

EN

Social media; Marketing; e-commerce; e-services

PL

Media społecznościowe; Marketing; Handel elektroniczny; e-usługi

• Czasopismo: Modern Management Review
• Rocznik: 2020
• Tom: 25 (XXV)
• Numer: nr 27 (4)
• Strony: 143--155

Twórcy

autor

Tomasz Waliczko

• Polish Investment and Trade Agency, Poland

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Identyfikatory

DOI

10.7862/rz.2020.mmr.34