Transformacja cyfrowa struktur omnikanałowych w dystrybucji produktów

• Autorzy: Natalia Szozda , Artur Świerczek

Warianty tytułu

Digital Transformation of Omnichannels in the Product Distribution

• Języki publikacji: PL

Abstrakty

Struktury omnikanałowe w dystrybucji produktów podlegają dynamicznym zmianom wskutek wyłaniania się nowych trendów zakupowych. Jedną z takich zmian jest transformacja cyfrowa, która wywiera wpływ nie tylko na sposób dokonywania zakupów, ale również na transport, odbiór produktów przez klientów czy zarządzanie zwrotami produktów. Często są to czynności przeniesione do świata wirtualnego, a ich przebieg jest możliwy dzięki wykorzystaniu nowoczesnych rozwiązań technologicznych. Celem niniejszego artykułu jest prezentacja wykorzystania rozwiązań technologicznych typu in-store i out-store w funkcjonowaniu struktury omnikanałowej z punktu widzenia zróżnicowanych trendów zakupowych. (abstrakt oryginalny)

EN

Due to the new purchasing trends, omnichannels in the product distribution are exposed to dynamic changes. One of such changes is the digital transformation, which affects not only the way the purchases are made, but also transport, collection of products by customers and management of product returns. Oftentimes, these activities are transferred to the virtual world, and they are performed with the use of innovative technology. The aim of this paper is to present the use of in-store and out-store technologies in the omnichannel structure from the perspective of new emerging purchasing trends. (original abstract)

Słowa kluczowe

PL

Dystrybucja produktu; Kanały dystrybucji; Strategie dystrybucji; Zachowania konsumenta; Transformacja cyfrowa

EN

Product distribution; Distribution channels; Distribution strategies; Consumer behaviour; Digital transformation

• Czasopismo: Gospodarka Materiałowa i Logistyka
• Rocznik: 2021
• Numer: nr 1
• Strony: 2--12

Twórcy

autor

Natalia Szozda

• Uniwersytet Ekonomiczny we Wrocławiu

autor

Artur Świerczek

• Uniwersytet Ekonomiczny w Katowicach

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Identyfikatory

DOI

10.33226/1231-2037.2021.1.1