Warianty tytułu
Języki publikacji
Abstrakty
In this part of the issue published in 2013 the book Jarosław Wichura "Nowe media a opinia publiczna" carefully designed, with well prepared theoretical framework indicates ambivalence of the communication process from its great value for the customer as well as the dangers involving programming communication and lack of understanding of its contents. Author comes from the description of new technologies and communication strategies, points to the issue of public opinion as a product of new technology. This approach includes different products types in the recognition of the political market mechanisms remain in close connection with the selling methods of economic markets. Highlight the growing impact of electronic technologies that increasingly affect the absorption of information and reaching with this behavior. (fragment of text)
Słowa kluczowe
Twórcy
autor
- University of Silesia in Katowice, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171616028
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