Psychological Strategies in the Process of Pitching New Business Opportunities

• Autorzy: Oleg Redko , Oleksandra Moskalenko
• Języki publikacji: EN

Abstrakty

EN

This article reviews psychological strategies that lead to revealing the potential of new business opportunities. One of the most effective means of finding investments is the art of right pitching. The procedure of persuading one to invest into a project is a soft skill with an interdisciplinary approach. One of the factors of successful pitching is choosing the right strategy. This theoretical paper addresses the question by analysing the strategies and psychological factors of a successful pitching process. The purpose of this article is to give the directions of how to build soft skills of pitching in the most efficient way. There has been made an analysis of the recent research in the field of pitching strategies and psychological factors. The findings of this paper show the effectiveness of uniting all the pitching strategies into one and contributes to the practical field of pitching.(original abstract)

Słowa kluczowe

EN

Investment; Business psychology; Business strategy; Pitching

PL

Inwestycje; Psychologia biznesu; Strategia biznesowa; Prezentacja inwestorska

• Czasopismo: Edukacja Ekonomistów i Menedżerów : problemy, innowacje, projekty
• Rocznik: 2021
• Tom: 59
• Numer: nr 1
• Strony: 21--30

Twórcy

autor

Oleg Redko

• Kyiv National Economic University named after Vadym Hetman

autor

Oleksandra Moskalenko

• Kyiv National Economic University After Vadym Hetman, Kyiv, Ukraine

Bibliografia

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Identyfikatory

DOI

10.33119/EEIM.2021.59.6