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Liczba wyników
2020 | nr 4 | 11--35
Tytuł artykułu

Neuromanagement as a Scientific Approach to Contemporary Human Resources Management

Warianty tytułu
Neurozarządzanie jako naukowe podejście do współczesnego zarządzania zasobami ludzkimi
Języki publikacji
EN
Abstrakty
EN
The article introduces in this newly appeared area by analyzing current literature in order to take the picture of current situation and to analyze the possible effects to the management sciences. Literature review has been made, from some classical economic theories and models to the new, full of perspectives spectrum of neuroscience, brain functioning and, its infinite potential, that opened new horizons, uncovered resources and tools to face the realities of the new business world. Among different techniques and methods used in neuroscience, especially hyperscanning is a recent paradigm which consists in the simultaneous recording of the cerebral activity of two or more subjects involved in interactive tasks. This method allows exploring interpersonal brain mechanisms generated by the social interactions which neuromanagement is interested in. In many scientific studies, in reference to human brain functioning efficiency, attempts were made to find an answer to the question of whether it is better to cooperate or compete. Therefore, as an example illustrating of using hyperscanning paradigm in the frame o neuromanagement research, the cooperation and competition as crucial social interactions which alter the brain mechanisms of the interacting subjects, is described. (original abstract)
Artykuł wprowadza w ten nowo powstały obszar analizując aktualną literaturę w celu zobrazowania aktualnej sytuacji i analizy możliwych skutków dla nauk o zarządzaniu. Dokonano przeglądu literatury, od niektórych klasycznych teorii i modeli ekonomicznych po nowe, pełne perspektyw spektrum neuronauki, funkcjonowania mózgu i jego nieskończonego potencjału, które otworzyły nowe horyzonty, odkryły zasoby i narzędzia pozwalające stawić czoła realiom nowego świata biznesu. Wśród różnych technik i metod stosowanych w badaniach neuronaukowych, szczególnie hiperskanowanie jest najnowszym paradygmatem, który polega na jednoczesnym rejestrowaniu aktywności mózgowej dwóch lub więcej podmiotów zaangażowanych w zadania interaktywne. Metoda ta pozwala na badanie międzyludzkich mechanizmów mózgowych generowanych przez interakcje społeczne, którymi interesuje się neurozarządzanie. W wielu badaniach neuronaukowych odnoszących się do sprawności funkcjonowania mózgu człowieka podejmowano próby znalezienia odpowiedzi na pytanie, czy lepiej współpracować, czy konkurować. Dlatego też, jako przykład ilustrujący zastosowanie paradygmatu hiperskanowania w ramach badań nad neuorozarządzaniem, opisano współpracę i rywalizację jako kluczowe interakcje społeczne, które zmieniają mechanizmy mózgowe oddziałujących podmiotów. (abstrakt oryginalny)
Rocznik
Numer
Strony
11--35
Opis fizyczny
Twórcy
  • Poznan University of Economics and Business
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