Wpływ pandemii COVID-19 na modele biznesu przedsiębiorstw sektora MŚP w Polsce

• Autorzy: Marek Szarucki , Gracjana Noga , Oskar Kosch

Warianty tytułu

Impact of Covid-19 Pandemic on Changes in Business Models of Small and Medium-Sized Enterprises in Poland

• Języki publikacji: PL

Abstrakty

CEL NAUKOWY: Celem artykułu jest identyfikacja wpływu pandemii COVID- 19 na modele biznesu przedsiębiorstw sektora MŚP w Polsce.
PROBLEM I METODY BADAWCZE: Problemem badawczym jest analiza zmian w modelach biznesu przedsiębiorstw sektora MŚP w Polsce w związku z pandemią COVID-19. Zastosowana w artykule koncepcja badawcza opierała się na studiach literaturowych dotyczących istoty modeli biznesu i wpływie kryzysów na ich kształt oraz badaniach jakościowych, przy wykorzystaniu metody studium przypadku, pozwalających zdiagnozować zmiany w elementach modeli biznesu dokonanych pod wpływem pandemii COVID-19.
PROCES WYWODU: W pierwszej części rozważań przedstawiono istotę modelu biznesu i elementy go strukturyzujące według różnych koncepcji. Następnie zaprezentowano wyniki badań dotyczące zmian w elementach modeli biznesu zgodnie ze strukturą Business Model Canvas. Uzyskane wyniki pozwoliły na określenie sposobów reagowania na kryzys wywołany pandemią COVID-19 oraz ocenę elastyczności dostosowawczej badanych przedsiębiorstw.
WYNIKI ANALIZY NAUKOWEJ: Zmiany w elementach modeli biznesu badanych przedsiębiorstw miały charakter zarówno ilościowy, jak i jakościowy. Ilość i głębokość wprowadzanych zmian w dużej mierze zależała do sektora, w którym prowadziło działalność przedsiębiorstwo. Najwięcej zmian przedsiębiorstwa dokonały w elementach: segmenty klientów, struktura przychodów, partnerzy przedsiębiorstwa. Modyfikacje modeli biznesu miały charakter selektywny.
WNIOSKI, INNOWACJE, REKOMENDACJE: Przedsiębiorstwa sektora MŚP nie działając w skali porównywalnej do dużych przedsiębiorstw, część zmian w swoich modelach biznesu wprowadziły nie jako skutek strategii długofalowej, lecz w reakcji na bieżącą potrzebę. Wprowadzane zmiany często nie były spójne, co jest koniecznym warunkiem uzyskania efektu synergii pomiędzy poszczególnymi elementami. (abstrakt oryginalny)

EN

RESEARCH OBJECTIVE:The purpose of this paper is to identify the direction of change in the business models of SME enterprises in the wake of the COVID-19 pandemic.
THE RESEARCH PROBLEM AND METHODS: The research problem is the analysis of changes in business models of SME enterprises in Poland in connection with the COVID-19 pandemic. The research concept applied in the article was based on literature studies on the essence of business models and the impact of crises on their shape; qualitative research, using the Case study method, and allowing to diagnose changes in the elements of business models made in connection with the COVID-19 pandemic.
THE PROCESS OF ARGUMENTATION: The first part of the discussion presents the essence of the business model and the elements structuring it according to different concepts. Then the results of the research on changes in the elements of business models according to the Business Model Canvas structure were presented. The results made it possible to determine the ways of responding to the crisis caused by the COVID-19 pandemic and to assess the adaptive flexibility of the studied enterprises.
RESEARCH RESULTS: Changes in elements of the business models of the enterprises under study were of both quantitative and qualitative nature. The amount and depth of changes largely depended on the sector in which the company operated. Most changes were made in the following elements: customer segments, revenue structure, enterprise partners. Modifications of business model areas were selective.
CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: Enterprises from the SME sector, not operating on a scale comparable to large enterprises, introduced some changes in their business models not as a result of a long-term strategy but in response to a current need. The introduced changes were often not coherent, which is a necessary condition for obtaining synergy effect between particular elements. (original abstract)

Słowa kluczowe

PL

Pandemia; COVID-19; Małe i średnie przedsiębiorstwa; Modele biznesowe; Elastyczność organizacji

EN

Pandemic; COVID-19; Small business; Business models; Organisational flexibility

• Czasopismo: Horyzonty Polityki
• Rocznik: 2021
• Tom: 12
• Numer: nr 40 Wyzwania gospodarki polskiej i unijnej w kontekście pandemii Covid-19
• Strony: 95--114

Twórcy

autor

Marek Szarucki

• Uniwersytet Ekonomiczny w Krakowie

autor

Gracjana Noga

• Uniwersytet Ekonomiczny w Krakowie

autor

Oskar Kosch

• Uniwersytet Ekonomiczny w Krakowie

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Identyfikatory

DOI

https://doi.org/10.35765/hp.2136