Współczesne problemy zarządzania organizacjami non profit - przyczynek do dyskusji

• Autorzy: Joanna Hernik

Warianty tytułu

Modern Problems of Non Profit Organizations Management - Issues for Discussion

• Języki publikacji: PL

Abstrakty

Niniejszy artykuł stanowi przegląd najważniejszych problemów dyskutowanych w międzynarodowych publikacjach dotyczących zarządzania organizacjami niekomercyjnymi, jakie ukazały się w ostatnim dziesięcioleciu. Pokazuje on, ze organizacje non profit, zarówno te z krajów o ugruntowanych demokracjach, jak i budujących je od niedawna, stoją przed wyzwaniami związanymi ze skuteczniejszymi metodami pozyskiwania środków na działalność oraz sposobami wykorzystywania dorobku z obszaru zarządzania i marketingu sfery biznesu. Organizacje non profit często postrzegane są jako prywatne inicjatywy powołane dla jakichś idei, rządzące się własnymi prawami. Jednakże z powodu znacznie większego wpływu rynku, a także wykorzystywania przez organizacje publicznych środków z jednej strony i rosnących społecznych oczekiwań związanych ze sferą non profit z drugiej, musi ona sprostać wielu nowym wyzwaniom, takim jak większa wiarygodność i transparentność, profesjonalizacja działań, czy planowanie i wyznaczanie celów na przyszłość. (abstrakt oryginalny)

Słowa kluczowe

PL

Budowanie marki; Etyka; Komunikowanie; Marketing

EN

Brand building; Ethics; Communication; Marketing

• Czasopismo: Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą
• Rocznik: 2010
• Tom: 37
• Strony: 88--99

Twórcy

autor

Joanna Hernik

• Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

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