The Role of Design Management in an Organisation in a Turbulent Environment

• Autorzy: Lubomira Trojan
• Języki publikacji: EN

Abstrakty

EN

Introduction/background: One of the strategic tools used by organisations is design management. In this approach, user needs are the major focus, which helps organisation face the changes resulting from turbulent conditions. In this article, the role of a conscious design perspective in a sample organisation was identified with regard to management, work model, and cooperation with end users.
Aim of the paper: The aim of the paper is to identify and define the role of design management in a selected organisation which adapts to changes resulting from turbulent circumstances.
Materials and methods: The paper has been prepared based on relevant literature and empirical research. The method of an individual case study has been applied.
Results and conclusions: Design management is still at the development stage. It fulfils various roles in organisations, depending on the implementation level. The research results suggest that the most important method of tackling challenges, whether those typical of turbulent environments or the so-called black swans (e.g. the Covid-19 pandemic), is to validate the company's vision in the light of user needs by means of user research. The influence of particular elements of design management on the organisation has been analysed as well. The example presented in the analysis confirms the results of the study, which indicates that the use of design enables companies to change limitations into opportunities. (original abstract)

Słowa kluczowe

EN

Design management; Design thinking

PL

Zarządzanie wzornictwem; Myślenie projektowe

• Czasopismo: Organizacja i Zarządzanie : kwartalnik naukowy
• Rocznik: 2021
• Numer: nr 2 (54)
• Strony: 141--152

Twórcy

autor

Lubomira Trojan

• WSB University

Bibliografia

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Identyfikatory

DOI

10.29119/1899-6116.2021.54.9