The International Business Incubator as an Entry Mode - a Systematic Literature Review

• Autorzy: Cao Son Nguyen

Warianty tytułu

Międzynarodowy inkubator biznesu jako strategia wejścia na rynek zagraniczny - systematyczny przegląd literatury

• Języki publikacji: EN

Abstrakty

EN

Background: Entry mode choice is a topic that has interested academic researchers for decades. Entry modes have been frequently conceptualized along a continuum from the export, through various forms of contractual and equity-based cooperation with partners in foreign markets, to wholly-owned subsidiaries. However, the barriers and challenges related to entering foreign markets remain significant for newcomers. A new phenomenon, namely the "international business incubator" (IBI), which is aimed at facilitating an enterprise's entry into a foreign market, has recently emerged and been described in the literature as a new entry mode. Research purpose: The purpose of this paper is to investigate the existing knowledge in the lit-erature relating to the IBI as a method of foreign market entry. Methods: A systematic literature review using a keyword search in various academic databases was employed with the aim of answering the research questions proposed. Conclusions: The findings indicate that although the IBI phenomenon has become more widespread, the literature on this topic is very limited at present. The findings also reveal that improved risk/control trade-off, lower market entry costs, enhanced knowledge, network relationship, trust, institutional aspects, and strategic resource commitment are the main characteristics that give IBI advantages over other entry modes. Based on the findings of the existing body of knowledge, the paper provides recommendations for future research, which can contribute to the literature on the IBI. (original abstract)

Przedmiot badań: Wybór strategii wejścia na rynek zagraniczny to temat, który interesuje badaczy akademickich od dziesięcioleci. Były one często konceptualizowane wzdłuż kontinuum od eksportu, różnego rodzaju form kooperacji kontraktowych lub kapitałowych z partnerami zagranicznymi do samodzielnego prowadzenia biznesu za granicą. Jednak wyzwania związane z wejściem na rynek zagraniczny, szeroko znane w literaturze z zakresu biznesu międzynarodowego jako "liabilities of foreignness", nadal pozostają istotne dla nowych biznesów. W ostatnich latach nowe zjawisko, tj. międzynarodowy inkubator biznesu (MIB), które ma na celu ułatwienie przedsiębiorstwom wejścia na rynek zagraniczny, pojawiło się i zostało opisane w literaturze jako nowa metoda wejścia na rynek zagraniczny. Cel badawczy: Celem pracy było zbadanie istniejącej w literaturze wiedzy dotyczącej MIB jako metody wejścia na rynek zagraniczny. Metoda badawcza: W pracy zastosowano systematyczny przegląd literatury z wyszukiwaniem słów kluczowych w różnych akademickich bazach danych w celu odpowiedzi na pytania badawcze. Wyniki: Wyniki wskazały, że chociaż zjawisko MIB stało się coraz bardziej powszechne, literatura na ten temat jest obecnie bardzo ograniczona. Wyniki ujawniły również, że lepszy kompromis między ryzykiem a kontrolą, niższe koszty wejścia na nowy rynek, uzyskana wiedza, relacje sieciowe, zaufanie, aspekty instytucjonalne i zaangażowanie strategicznych zasobów to główne cechy, które dają przewagę MIB nad innymi strategiami wejścia. Na podstawie wyników badań w artykule przedstawiono rekomendacje dla przyszłych badań, które mogą stanowić wkład w literaturę dotyczącą MIB. (abstrakt oryginalny)

Słowa kluczowe

EN

Enterprise incubators; Literature review; Foreign markets; Systematic literature review

PL

Inkubatory przedsiębiorczości; Przegląd literatury; Rynki zagraniczne; Systematyczny przegląd literatury

• Czasopismo: Studia Prawno-Ekonomiczne
• Rocznik: 2021
• Tom: 119
• Strony: 255--276

Twórcy

autor

Cao Son Nguyen

• Uniwersytet Łódzki

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Identyfikatory

DOI

10.26485/SPE/2021/119/14