Jak najlepiej zaprezentować startup - schemat optymalnego startup pitch

• Autorzy: Konrad Szczukiewicz , Marek Makowiec

Warianty tytułu

How to Best Present a Startup - Optimal Startup Pitch Schema

• Języki publikacji: PL

Abstrakty

W artykule opisano formy finansowania startupów i specyfikę startup pitch (prezentacji startupu). Przedstawiono różne definicje i koncepcje pitch oraz ich cel. Sporządzono zestawienie proponowanej struktury pitch według literatury przedmiotu oraz przeanalizowano wystąpienia 10 startupów podczas konkursu startupowego Wolves Summit w 2020 roku pod kątem struktury pitch. Bazując na badaniach oraz własnych doświadczeniach autorzy opracowali schemat pytań, jakimi kieruje się inwestor venture capital oceniając potencjał startupu, oraz zaproponowali schemat optymalnego startup pitch wraz z uzasadnieniem roli jaką pełnią poszczególne jego elementy. (abstrakt oryginalny)

EN

The different forms of startup financing and the specificity of the startup pitch were described, as well as various definitions and concepts of a pitch and its purpose were presented. A summary of the proposed pitch structure has been prepared based on the literature. Pitches of 10 startups during the Wolves Summit 2020 conference startup competition were analyzed in terms of their structure. Based on research and their own experience, the authors developed a sequence of questions that a venture capital investor is guided by when assessing the potential of a startup, and subsequently proposed an optimal startup pitch schema, along with the justification of the role played by its components. (original abstract)

Słowa kluczowe

PL

Prezentacja inwestorska; Przedsiębiorstwo typu start-up; Źródła finansowania

EN

Pitching; Startup; Source of financing

• Czasopismo: Marketing i Rynek
• Rocznik: 2022
• Numer: nr 1
• Strony: 10--22

Twórcy

autor

Konrad Szczukiewicz

• Uniwersytet Ekonomiczny w Krakowie, doktorant

autor

Marek Makowiec

• Uniwersytet Ekonomiczny w Krakowie

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Identyfikatory

DOI

10.33226/1231-7853.2022.1.2