Infopartnering and Demand Management in ECR Strategies

• Autorzy: Tadeusz Pokusa
• Języki publikacji: EN

Abstrakty

EN

ECR (Effective Consumer Response) as a global strategy for managing the chain of delivery for frequently purchased goods, according to the intention of ECR Europe, relies on substituting the currently visible completion in the field with a system of "close co-operation with existing partners with the aim of fulfilling the demands and wishes of the customer in a better, faster way and at lower costs." This definition contains two fundamental premises of the ECR concept: focus on the customer based on the proposition that success in the market is only possible when the goods and services offered meet the demands and expectations of the customer, and co-operation which is understood as a far-reaching partnership within the company and with the other entities within the supply chain. The possibility for actual realisation of the two premises of ECR is connected with a comprehensive rat malisation of processes taking place in the mentioned chain with reference to the management of three basic spheres, i.e. supply, demand, and enabling technology. The aim of this paper is to attempt to show the basic areas of rationalisation of demand management using infopartnering as an important and efficient method in the scope of the ECR strategy. Because in the remainder of this study the concept is presented in more detail, at this point only the essence of infopartnering is stressed. Infopartnering is an innovative trend in the strategy of all participants in the supply chain. Inforpartnering relies on a mutual commitment (of producers, wholesalers, and retail traders) to develop partnerships on the basis of information sharing and its proper flow, allowing each entity in the distribution channel to react quickly and more accurately to the demands of their customers and to do so at lower costs. (fragment of text)

Słowa kluczowe

EN

Supply chain; Supply Chain Management (SCM); Customer; Cooperation

PL

Łańcuch dostaw; Zarządzanie łańcuchem dostaw; Klient; Współpraca

• Czasopismo: Economic and Environmental Studies
• Rocznik: 2001
• Numer: Vol. 1 The Course and Effects of the Transformation Process in Poland in Different Fields of Social And Ekonomic Life
• Strony: 263--272

Twórcy

autor

Tadeusz Pokusa

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