Reasons to Counterfeit: Supply, Demand and Distribution of Counterfeit Goods

• Autorzy: Aneliya Mussanova
• Języki publikacji: EN

Abstrakty

EN

This research empathizes with the opportunities that drive demand for counterfeit goods. Governments, organizations and rights holders struggle to regulate the distribution and consumption of counterfeit products, so that consumer awareness has emerged as to what goods people counterfeit, and most importantly, why people intentionally buy counterfeit items. This article illustrates the incentives that inspire buyers to purchase counterfeit products, tactics that brand owners use to fuel their interest. It involves the development of demand, marketing tactics, and the implementation of consumer approach strategies by brands. It also reveals the complicated logistics and transporting routes creating manufacturing and transit hubs for counterfeiting,; it also demonstrates the lack of government intervention as well as the desperate need for policy revision. This article shows counterfeiting is phenomenon that governments, organizations, and most importantly, consumers all have equal interest in fighting against. (original abstract)

Słowa kluczowe

EN

Consumer goods; Trademark protection; Intellectual property law

PL

Dobra konsumpcyjne; Ochrona znaków towarowych; Prawo własności intelektualnej

• Czasopismo: Ekonomia - Wroclaw Economic Review
• Rocznik: 2021
• Numer: tom 27, nr 2
• Strony: 89--104

Twórcy

autor

Aneliya Mussanova

• University of Wroclaw

Bibliografia

• Adidas Group. (2019). Annual Report 2018.Date of access: 1.04.2020, https://report.adidas-group.com/2018/fileadmin/user_upload/adidas_Annual_Report_GB-2018-EN.pdf.
• Alibaba Group. (2020). Alibaba Intellectual Property Rights Protection. Date of access: 16.04.2020,https://files.alicdn.com/tpsservice/55960da1bb95775db27ddacb1df58866.pdf.
• Amazon Germany. (2019a). About Our Return Policies. Date of access: 2.04.2020,https://www.amazon.de/gp/help/customer/display.html?nodeId=201819200.
• Amazon Germany. (2019b). Conditions of Use and Sale. Date of access: 2.04.2020,https://www.amazon.de/gp/help/customer/display.html/ref=hp_left_cn?nodeId=201909000.
• BASCAP, International Chamber of Commerce. (2017). Estimating the global economic and social impact of counterfeiting and piracy. World Trademark Review. Date of access: 5.04.2020, https://www.worldtrademarkreview.com/anti-counterfeiting/estimating-global-econom-ic-and-social-impacts-counterfeiting-and-piracy.
• CSC. (2017). The Online Counterfeit Economy: Consumer Electronics. Date of access: 5.04.2020, https://www.cscglobal.com/cscglobal/pdfs/The-Cost-of%20Online-Counterfeiting-Consumer-Electronics-EN.pdf.
• Dunham, N. (2019). The 10 Most Common Types of Counterfeit Products. Money Talks News. Date of access: 16.03.2020, https://bit.ly/2XGq20M.
• European Commission. (2018). Commission staff working document. Counterfeit and Piracy Watch List, Brussels. Date of access: 20.03.2020, https://trade.ec.europa.eu/doclib/docs/2018/decem-ber/tradoc_157564.pdf.
• European Parliament and Council. (2004). Corrigendum to Directive 2004/48/EC of the European Parliament and of the Council of 29 April 2004 on the Enforcement of Intellectual Property Right. Date of access: 1.04.2020, http://data.europa.eu/eli/dir/2004/48/corrigen-dum/2004-06-02/oj.
• Eurosender. (2019). The Pitfalls of Shipping Counterfeit Goods. Date of access: 17.04.2020, https://www.eurosender.com/blog/en/shipping-counterfeit-goods/.
• Frohlich, T.C., Hess, A., Calio, V. (2014). 9 most counterfeited products in the USA. USA Today. Date of access: 16.03.2020, https://eu.usatoday.com/story/money/business/2014/03/29/24-7-wall-st-counterfeited-products/7023233/.
• H&M. (2018A). Desmond & Dempsey x H&M: Casual Wear for Summer.Date of access: 10.04.2020, https://www2.hm.com/fi_fi/life/culture/inside-h-m/desmond-and-dempsey-x-hm.html.
• H&M. (2018B). MOSCHINO and H&M in Designer Collaboration.Date of access: 10.04.2020, https://www2.hm.com/fi_fi/life/culture/inside-h-m/moschino-and-h-m-in-designer-collab-oration.html.
• Herold, K. (2018). How businesses invest in digital marketing in 2018. The Manifest - Digital Marketing. Date of access: 5.04.2020, https://themanifest.com/digital-marketing/how-businesses-invest-digital-marketing.
• ICC-BASCAP-Frontier (2016). The Economic Impacts of Counterfeiting and Piracy. Date of access: 28.03.2020, https://iccwbo.org/content/uploads/sites/3/2017/02/ICC-BASCAP-Fron-tier-report-2016.pdf.
• IKEA (2019). MARKERAD limited collection. Ikea News and Collections. Date of access: 10.04.2020, https://www.ikea.com/us/en/news/markerad-limited-collection-pub039b6a31.
• Johansen, S.H. (dir.) (2019).Makeup mayhem. Broken, episode 1. Available on Netflix.
• OECD/EUIPO (2016). Trade in Counterfeit and Pirated Goods: Mapping the Economic Impact. Paris: OECD Publishing. DOI: 10.1787/9789264252653-en.
• OECD/EUIPO (2019), Trends in Trade in Counterfeit and Pirated Goods. Paris: OECD Publishing. DOI: https://doi.org/10.1787/g2g9f533-en.
• Optimum Nutrition. Product Authentication Verification. Date of access: 16.04.2020, https://www.authentic-on.com/en-gb/.
• Sachs, A. (2018). Carrying a real apple or a fake Gucci? Tell a Customs and Border Protection officer anyway. Washington Post, 11 June. Date of access: 16.03.2020, https://www.washingtonpost.com/gdpr-consent/?destination=%2fl ifestyle%2ftravel%2fcarrying-a-real-apple-or-a-fake-gucci-tell-a-customs-and-border-protection-offi cer-anyway%2f2018%2f06%2f09%2f3ee32f4a-5d3b-11e8-b2b8-08a538d9dbd6_story.html%3f.
• Shepard, W. (2018). The U.S patent system is broken, says the inventor of the hoverboard. Forbes, 31 January. Date of access: 12.03.2020, https://www.forbes.com/sites/wadeshep-ard/2018/01/31/meet-the-inventor-of-the-hoverboard-who-lost-millions-to-chinese-counter-feiters/

Identyfikatory

DOI

10.19195/2658-1310.27.2.6