Rosnąca rola klientocentryczności w rozwoju koncepcji biznesowych

• Autorzy: Piotr Grocholiński

Warianty tytułu

The Growing Role of Customer-centricity in Business Concept Development

• Języki publikacji: PL

Abstrakty

Artykuł ma charakter przeglądowy, a jego celem jest prezentacja efektów analizy koncepcji biznesowych, które uwzględniały koncentrację na kliencie jako jeden z ważnych obszarów działania przedsiębiorstwa. Wybrano wyłącznie te koncepcje biznesowe, które stawiają klienta w centralnym punkcie strategii przedsiębiorstwa. Efektem prezentowanej analizy ma być próba zdefiniowania zakresu pojęcia klientocentryczności poprzez wskazanie jej kluczowych cech, elementów składowych oraz opracowanie założeń do przyszłych badań empirycznych z przedsiębiorcami. (fragment tekstu)

EN

Customer-centricity - a concept, a trend or an absolute must-have in a modern consumer market? The answer may seem clear, and that no further profound reflections are required. However, it is impossible to specify unambiguously the criteria that should be met by an organization to be considered a customer-centric enterprise. This doubt stimulated the analysis of the available sources in which numerous authors have taken up the topic of the customer and his strategic importance for supporting a wide range of businesses. I focus on five different business concepts that combine a qualitative approach to the customer. The article attempts to define the concept of customer-centricity, and I identify five different qualities that should be met by an organization so that it may call itself "customer-centric". (original abstract)

Słowa kluczowe

PL

Relacje przedsiębiorstwo-konsument; Strategia marketingowa; Modele biznesowe; Konkurencja

EN

Enterprise-customer relationship; Marketing strategy; Business models; Competition

• Czasopismo: Annales : etyka w życiu gospodarczym
• Rocznik: 2020
• Tom: 23
• Numer: nr 3
• Strony: 53--70

Twórcy

autor

Piotr Grocholiński

• University of Lodz

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Identyfikatory

DOI

https://doi.org/10.18778/1899-2226.23.3.04