Heuristic methods as a powerful managerial tool for enterprise in times of uncertainty

• Autorzy: Małgorzata Mazurkiewicz

Warianty tytułu

Metody heurystyczne jako skuteczne narzędzie zarządzania przedsiębiorstwem w czasach niepewności

• Języki publikacji: EN

Abstrakty

EN

In managing enterprise, uncertainty belongs to the attributes of the decision making processes. In competitive environments, where success depends on high-quality decisions, taking the wrong steps can lead to loss of market share or even contribute to running out of business. That is why it is important to choose from the many alternatives those methods which will be most effective in solving problems in a simple and quick way, and heuristics offer such a solution, which has proved its usefulness in uncertain business environments. The aim of this study is to present and evaluate heuristic methods and show their specificity and applicability in management science for enterprises in times of uncertainty. In this article, the theoretical aspect of managerial heuristics is presented, and the emphasis is also placed on presenting practical examples of applying heuristics in companies with times of uncertainty, but also in these times of the Covid-19 pandemic. The study also offers conclusions and provides practi al recommendations.(original abstract)

W zarządzaniu przedsiębiorstwem, niepewność należy do atrybutów podejmowanych decyzji menedżerskich. W konkurencyjnych środowiskach, gdzie sukces zależy od wysokiej jakości decyzji, podejmowanie błędnych kroków może doprowadzić do utraty rynku lub nawet przyczynić się do zakończenia działalności. Dlatego tak ważne jest, aby spośród wielu alternatywnych metod wybrać tę, która będzie skuteczna w rozwiązywaniu problemów w prosty i szybki sposób. Heurystyka oferuje rozwiązania, które udowodniają swoją przydatność w niepewnym otoczeniu biznesowym. Celem pracy jest przedstawienie i ocena metod heurystycznych oraz wykazanie ich specyfiki i możliwości zastosowania w naukach o zarządzaniu przedsiębiorstwami w warunkach niepewności. W artykule przybliżono aspekt teoretyczny heurystyk menedżerskich, położono również nacisk na przedstawienie praktycznych przykładów zastosowania heurystyk w przedsiębiorstwach w warunkach niepewności, także w czasie pandemii Covid-19, wyciągnięto wnioski i sformułowano praktyczne rekomendacje.(abstrakt oryginalny)

Słowa kluczowe

EN

Heuristics methods; Decision making; Enterprise management; Uncertainty; COVID-19; Heuristics

PL

Metody heurystyczne; Podejmowanie decyzji; Zarządzanie przedsiębiorstwem; Niepewność; COVID-19; Heurystyka

• Czasopismo: Kwartalnik Nauk o Przedsiębiorstwie
• Rocznik: 2022
• Numer: nr 1
• Strony: 57--70

Twórcy

autor

Małgorzata Mazurkiewicz

• Szkoła Główna Handlowa w Warszawie

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Identyfikatory

DOI

https://doi.org/10.33119/KNoP.2022.63.1.5