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2022 | Economics of Sustainability | 479--492
Tytuł artykułu

CSR - Corporate Social Responsibility

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Corporate social responsibility is a term whose importance and implementation increases as the environment in which a company operates becomes more unstable for profit maximization. Companies have rational economic factors, reasons or motives for CSR integration. However, external pressure from stakeholders, media, governmental and non-governmental organizations or institutional framework make companies focus on more responsible and transparent business. As an extension or a shift of the CSR, Visser and Kymal (2015) framed a concept of Integrated Value Creation (IVC) that business understands for turning the proliferation of societal aspirations and stakeholder expectations into a credible corporate response, without undermining the viability of the business. As societal aspirations and stakeholder expectations include numerous global guidelines, codes and standards covering the social, ethical and environmental responsibilities of business, corporate reporting is a tool for communication between company and its stakeholders in order to increase transparency and extend CSR. This Subchapter addresses CSR, the reasons why companies are integrating CSR, the benefits and tools in use for achieving a corporate sustainability. (original abstract)
Twórcy
  • The Croatian Institute for CSR (IDOP)
Bibliografia
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Bibliografia
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