Cyfryzacja w przedsiębiorstwach turystycznych w warunkach COVID-19 : pozytywne i negatywne konsekwencje

• Autorzy: Katarzyna Czernek-Marszałek , Paweł Piotrowski

Warianty tytułu

Digitization in Tourism Enterprises in the Conditions of COVID-19 : Positive and Negative Consequences

• Języki publikacji: PL

Abstrakty

Pandemia COVID-19 zmusiła przedsiębiorców do bardziej intensywnego wykorzystania różnego rodzaju narzędzi cyfryzacji. Jednym z sektorów najbardziej dotkniętych skutkami COVID-19 jest sektor turystyki. Celem artykułu jest wskazanie czy i w jaki sposób przyspieszenie procesów cyfryzacji, wywołane pandemią COVID-19, sprzyjało wykorzystaniu narzędzi cyfryzacji w przedsiębiorstwach sektora turystycznego oraz jak wpłynęło na ich funkcjonowanie. W tekście zaprezentowano wyniki badań jakościowych, zrealizowanych na przełomie grudnia 2021 i stycznia 2022 roku, w formie czterech grupowych wywiadów zogniskowanych przeprowadzonych z 22 reprezentantami różnych branż sektora turystyki. Badania pozwoliły zidentyfikować szereg pozytywnych i negatywnych konsekwencji stosowania rozwiązań cyfrowych w przedsiębiorstwach turystycznych w dobie pandemii COVID-19. Wśród skutków pozytywnych wymienić można np. poszerzenie rynku, utrzymanie kontaktu z klientami, zdobycie nowych kompetencji przez pracowników czy oszczędność zasobów. Wśród negatywnych konsekwencji wskazano m.in. wysoką niepewność generującą koszty, braki kadrowe, obniżenie ceny usług oraz negatywny wpływ pracy zdalnej na zdrowie psychiczne pracowników. ((abstrakt autora)

EN

The COVID-19 pandemic has forced entrepreneurs to make more intensive use of various types of digitization tools. One of the sectors most affected by COVID-19 has been the tourism sector. The aim of the paper is to indicate whether and how the acceleration of digitization processes, caused by the COVID-19 pandemic, was conducive to the use of digitization tools in enterprises in the tourism sector and how it influenced their functioning. The text presents the results of qualitative research carried out at the turn of December 2021 and January 2022, in the form of four Focus Group Interviews conducted with 22 representatives of various branches of the tourism sector. The research has identified a number of positive and negative consequences of using digital solutions in tourism enterprises in the time of the COVID-19 pandemic. The positive effects include, for example, market expansion, maintaining contact with customers, acquiring new competences by employees, or saving resources. The negative consequences in turn include, among other things, high uncertainty generating costs, staff shortages, lowering the price of services and the negative impact of remote work on mental health of employees. (original abstract)

Słowa kluczowe

PL

Przedsiębiorstwo turystyczne; Cyfryzacja; COVID-19; Pandemia

EN

Tourist enterprises; Digitization; COVID-19; Pandemic

• Czasopismo: Przegląd Organizacji
• Rocznik: 2022
• Numer: nr 4
• Strony: 3--12

Twórcy

autor

Katarzyna Czernek-Marszałek

• Uniwersytet Ekonomiczny w Katowicach

autor

Paweł Piotrowski

• Uniwersytet Ekonomiczny w Katowicach

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Identyfikatory

DOI

10.33141/po.2022.04.01