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PURPOSE: The paper aims to investigate the contribution of intellectual capital to banks' competitive and financial performance. METHODOLOGY: The paper uses data retrieved from a research survey. The questionnaire on IC contribution to banks' competitive performance was applied to executive managers of retail banks operating in the Polish banking market. The data collected for the assessment of financial performance were retrieved from banks' annual reports and referred to each year from 2012 to 2019. The data were analyzed by Principal Axis Factor Analysis (PAF) and Partial Least Squares Structural Equation Modelling (PLS-SEM). FINDINGS: The results revealed that banks' competitive and financial performance depends on both the intellectual capital and environmental factors. The relation between financial performance and intellectual capital is positively mediated by competitive performance, and environmental factors can affect the strength of this relationship. The findings show that applying the resource-based theory might not be sufficient to gain a competitive advantage and sustainable market position in the case of banks. IMPLICATIONS: The results develop IC knowledge and prove the necessity to conduct systematic research on their importance for creating value for customers and gaining competitive advantage. They also provide direction for banks' decision-makers concerning factors that should be taken into account to create competitive advantage, market performance, and efficiency. The Polish banking market has transformed from undeveloped and non-competitive into a developed and competitive one during the last few decades. Thus, the results also have implications for other companies operating in transition markets as their competitiveness depends on understanding which factors should be the foundation for their market strategy and their competitiveness and efficiency to become a developed one. ORIGINALITY AND VALUE: The majority of the IC research concentrate on developed countries, and very little is known about developing and transition countries that were successful on their journey. Most of the research has focused on identifying and measuring IC components and the relationship between them. Usually, the research presents the state of the art and it is based on financial reports. However, the extent to which IC impacts competitive and financial performance in banking markets has been relatively rare. To the authors' best knowledge, this is the first study to examine empirically the relationship between intellectual capital, environment, competitive performance, and efficiency in a transformed banking market in Europe, which analyses the IC contribution over a few years' perspectives. (original abstract)
CEL: Celem artykułu jest zbadanie wpływu kapitału intelektualnego na konkurencyjność i efektywność banków. METODYKA: W artykule wykorzystano dane pozyskane w wyniku badań ankietowych przeprowadzonych wśród kadry zarządzającej banków detalicznych działających na polskim rynku bankowym oraz danych wtórnych publikowanych przez NBP. Dane zostały przeanalizowane z wykorzystaniem analizy czynnikowej (Principal Axis Factor Analysis - PAF) i modelowania równań strukturalnych (Partial Least Squares Structural Equation Modeling - PLS-SEM). WYNIKI: Przeprowadzone analizy wykazały, że konkurencyjność i efektywność rynkowa banku zależy zarówno od kapitału intelektualnego, jak i czynników środowiskowych. Związek między efektywnością działania a jego kapitałem intelektualnym jest pozytywnie moderowany przez pozycję konkurencyjną banku, przy czy otoczenie konkurencyjne może wpływać na siłę tego związku. Uzyskane wyniki pokazują, że w przypadku banków oparcie budowania przewagi konkurencyjnej i trwałej pozycji rynkowej jedynie na zasobach banku może nie być wystarczające ze względu na specyfikę otoczenie rynkowego. IMPLIKACJE: Wyniki przeprowadzonych badań wskazują zarządzającym bankami jakie czynniki powinny być brane pod uwagę w procesie tworzenia przewagi konkurencyjnej, osiągania satysfakcjonujących wyników rynkowych i efektywności. W ciągu ostatnich kilkudziesięciu lat polski rynek bankowy stał się bardzo konkurencyjny, co może być inspiracją dla innych banków działających na rynkach wschodzących Ich konkurencyjność zależy bowiem od zrozumienia, jakie czynniki powinny stanowić podstawę ich strategii rynkowej oraz ich konkurencyjności i efektywności. ORYGINALNOŚĆ I WARTOŚĆ: Większość badań dotyczących kapitału intelektualnego prowadzonych jest w krajach rozwiniętych. Natomiast stosunkowo niewiele wiadomo na temat krajów rozwijających się i przechodzących transformację. Ponadto większość z nich skupia się na identyfikacji i pomiarze komponentów IC oraz relacji między nimi. Badanie w jakim stopniu kapitał intelektualny wpływa na wyniki i efektywność działania banków na wschodzących rynkach bankowych są stosunkowo rzadkie. Według najlepszej wiedzy autorów jest to pierwsze badanie przeprowadzone na jednym z europejskich rynków bankowych, w którym empirycznie zbadano związek między kapitałem intelektualnym, otoczeniem konkurencyjnym oraz wynikami i efektywnością działania na przestrzeni kilku lat. (abstrakt oryginalny)
Rocznik
Tom
Strony
105--136
Opis fizyczny
Twórcy
autor
- University of Economics in Katowice, Poland
autor
- University of Economics in Katowice, Poland
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