Warianty tytułu
Języki publikacji
Abstrakty
Since its inception, the sector of companies selling on the Internet in Poland has been undergoing a process of continuous growth. Even the crisis of 2008 - 2009 did not negatively affect the development of e-commerce in Poland. However, due to the stage of development of the sector, as well as the current macroeconomic conditions, the question of maintaining the development trend under the conditions of economic slowdown arises. The aim of the article is to identify and assess factors that may support its further development (or at least the maintenance of its position) at the level of an online shop operating in Poland under the conditions of the economic downturn. The results of the analysis indicate that standard actions taken in favorable market conditions must be modified during a slowdown. Those activities that allow reducing costs and/or reaching a wider audience with an offer (e.g. performance marketing) need to be strengthened.(original abstract)
Rocznik
Numer
Strony
57--74
Opis fizyczny
Twórcy
autor
- Uniwersytet Ekonomiczny we Wrocławiu
Bibliografia
- Aydin, E., & Kavaklioglu, S. (2011). A study of superiority of e-trade compared to traditional methods of commerce in overcoming crises: Case study of kitapix. com. Procedia-Social and Behavioral Sciences, 24, 123-137. https://doi:10.1016/j.sbspro.2011.09.140.
- BIEC (2022), Wysokie prawdopodobieństwo recesji, BIEC Biuro Inwestycji i Cykli Ekonomicznych, http://biec.org/wysokieprawdopodobienstwo- recesji/, [date of entry: 27.09.2022]
- Chodak, G. (2007). Problem długiego ogona - propozycja modelu e-sklepu. Prace Naukowe Instytutu Organizacji i Zarządzania Politechniki Wrocławskiej. Studia i Materiały, 83(25), 71-84.
- Czerwińska-Lubszczyk, A., & Michna, A. (2013). MSP w warunkach spowolnienia gospodarczego. Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, (64), 21-31.
- Doblinger, C., Wales, W., & Zimmermann, A. (2022). Stemming the downturn: How ambidexterity and public policy influence firm performance stability during economic crises. European Management Journal, 40(2), 163-174. https://doi.org/10.1016/j.emj.2021.06.002.
- Duszczyk M. (2022a), Handel internetowy ostro hamuje, a InPost ogłasza rekord, Rzeczpospolita, https://www.rp.pl/handel/ art36973891-handel-internetowy-ostro-hamuje-a-inpost-oglasza-rekord, [date of entry: 27.09.2022]
- Duszczyk M. (2022b), Zakupy w internecie mogą przestać być atrakcyjne. Koniec darmowych dostaw?, Rzeczpospolita, https://www.rp.pl/handel/art37066631-zakupy-w-internecie-mogaprzestac- byc-atrakcyjne-koniec-darmowych-dostaw, [date of entry: 27.09.2022]
- Falk, M., & Hagsten, E. (2015). E-commerce trends and impacts across Europe. International Journal of Production Economics, 170, 357-369. https://doi.org/10.1016/j.ijpe.2015.10.003.
- Gemius (2021). E-commerce w Polsce 2021, Gemius dla e-Commerce Polska, Gemius i eCommerce Polska, https://www.gemius.pl/wszystkieartykuly- aktualnosci/raport-e-commerce-w-polsce-2021.html, [date of entry: 27.09.2022]
- Ghadami, F., Aghaie, A., & Mohammadkhan, M. (2010). The impact of financial crisis on B2C e-commerce. iBusiness, Vol.2 No.2, 193-200. http://doi.or/10.4236/ib.2010.22024.
- Golatowski A. (2016), Rynek e-commerce w Polsce - specyfika, trendy, praca, Rzeczpospolita, http://www.rp.pl/Biznes/160619670- RYNEK-E-COMMERCE-W-POLSCE--specyfika-trendy-praca.html
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171655462