Can Marketing Management Become a Profession?

• Autorzy: Michael Thomas
• Języki publikacji: EN

Słowa kluczowe

EN

Marketing management; Public relations; Employees' engagement

PL

Zarządzanie marketingowe; Public relations; Zaangażowanie pracowników

• Czasopismo: Master of Business Administration
• Rocznik: 2002
• Numer: nr 1 (54)
• Strony: 47--52

Twórcy

autor

Michael Thomas

Bibliografia

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• Klein, N. (2000b), "The Tyranny of the Brands", New Statesman, 24 January, p 24.
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• McKenna, R. (1991), Relationship Marketing, Addison-Wesley, Reading, Mass.
• Perkin, H. (1996), The Third Revolution: Professional Elites in the Modern World, Routledge, London.
• Senge, P (1994), The Fifth Discipline Field Book, Doubleday, New York.
• Thomas, M.J. (1996), "The changing nature of the marketing profession and its requirements in marketing education", in Marketing in Evolution (Shaw S.A. & Hood N. eds.) Macmillan, London, pp. 190-205.
• Thomas, M.J. (1999a), "The Death of Distance", Perspectives in Higher Education Reform, Vol.8, October 1999, pps.7-24.
• Thomas, M.J. (1999b), Thoughts on Building a Just and Stakeholding Society", Alliance of Universities for Democracy 10th Annual Conference, Budapest, 7 Nov. 1999, Found at Audem Web site: http://solar.cini.utk/friends/audem.