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2022 | vol. 3, t. 360 | 38--58
Tytuł artykułu

The Impact of Organisational Values on the Commercialisation of NGOs : Evidence Based on the Management by Values Theory

Warianty tytułu
Wpływ wartości organizacyjnych na komercjalizację organizacji pozarządowych : dowody oparte na teorii zarządzania przez wartości
Języki publikacji
EN
Abstrakty
EN
This study aims to identify the impact of organisational values on the commercialisation of Polish NGOs. The commercialisation of NGOs is seen as the market methods adoption process of managing, providing services and social mission fulfilling. Values expressed through social missions are the most important reference points and core of NGO management. As non-profit organisations are usually viewed as value-based organisations with their identity rooted in meeting community needs, they cultivate a culture of trust by shaping and strengthening beliefs and values among their stakeholders. (short original abstract)
Artykuł ma na celu określenie wpływu wartości organizacyjnych na komercjalizację polskich organizacji pozarządowych. Komercjalizacja organizacji pozarządowych jest postrzegana jako przyjmowanie metod rynkowych w procesie zarządzania, świadczenia usług oraz wypełniania misji społecznej. Z kolei wartości wyrażone przez misję społeczną stanowią najważniejsze punkty odniesienia i rdzeń zarządzania organizacjami pozarządowymi. Ponieważ organizacje non-profit są zwykle postrzegane jako oparte na wartościach, których tożsamość jest zakorzeniona w zaspokajaniu potrzeb społeczności, pielęgnują one kulturę zaufania poprzez kształtowanie i wzmacnianie przekonań i wartości wśród interesariuszy. (skrócony abstrakt oryginalny)
Rocznik
Strony
38--58
Opis fizyczny
Twórcy
  • Poznan University of Economics and Business, Poland
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Bibliografia
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