Entrepreneurship as a Narratives

• Autorzy: Aneta Pachura , Kvetoslava Matlovičová

Warianty tytułu

Przedsiębiorczość jako narracje

• Języki publikacji: EN

Abstrakty

EN

Research on entrepreneurship is developed, however, it seems that there are still many cognitive gaps especially in the perspectives of humanistic and discursive approach. The paper addresses the topic of innovation entrepreneurship in the context of the significance of narratives, knowledge constructivism and design of business stories. Descriptively, the role of narrative in the creation and development of business is presented using Apple and Theranos as examples. The research methodology was based on literature and documentation analysis and a qualitative approach which involves case analysis and exploration, and through inductive reasoning. (original abstract)

Badania nad przedsiębiorczością są dobrze ugruntowane, jednak wydaje się, że nadal istnieje wiele luk poznawczych zwłaszcza w perspektywie podejścia humanistycznego i dyskursywnego. Artykuł podejmuje temat przedsiębiorczości innowacyjnej w kontekście znaczenia narracji, konstruktywizmu wiedzy oraz projektowania opowieści biznesowych. W sposób deskryptywny zaprezentowano rolę narracji w budowie oraz rozwoju organizacji na przykładzie firmy Apple oraz firmy Theranos. Metodologia badawcza opierała się na analizie literatury i dokumentacji oraz podejściu jakościowym związanym z analizą i eksploracją przypadków w oparciu o rozumowanie indukcyjne. (abstrakt oryginalny)

Słowa kluczowe

EN

Entrepreneurship; Knowledge in organization; Innovative enterprises; Management

PL

Przedsiębiorczość; Wiedza w organizacji; Przedsiębiorstwo innowacyjne; Zarządzanie

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie
• Rocznik: 2022
• Numer: nr 4
• Strony: 77--90

Twórcy

autor

Aneta Pachura

• Częstochowa University of Technology

autor

Kvetoslava Matlovičová

• University of Economics in Bratislava

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Identyfikatory

DOI

10.5604/01.3001.0016.2179