An Innovative Approach to Support Interests' Alignment in the Context of Transport Management Using Semantic Differential

• Autorzy: Nestor Shpak , Zoriana Dvulit , Liana Maznyk , Włodzimierz Sroka , Olha Podra , Nataliia Petryshyn
• Języki publikacji: EN

Abstrakty

EN

PURPOSE: Our study aims to develop an innovative approach to scientific substantiation and practical balance of interests of cargo owners and transport companies, which will serve as a tool for freight management. METHODOLOGY: A specific algorithm of actions is proposed, which initially provides the creation of a system of indicators to study transportation management. The research methods include a complex method of semantic differential modeling, which integrates correlation-regression analysis, cluster analysis, and expert evaluations. The basis of such a complex method is the integration of three components: i) a system for monitoring the satisfaction of consumers of transport services; ii) the assessment of the density of connections between cargo turnover by type of transportation and the leading transportation indicators; iii) a multidimensional assessment of the homogeneity of factors by hierarchical clustering. FINDINGS: Semantic differential modeling can serve as an effective tool in strategic planning, not only for transport companies and railway enterprises, but also for those institutions where it is necessary to identify the most important areas of activity. IMPLICATIONS: The use of semantic differential based on the involvement of quantitative methods of mathematical modeling allows increasing the degree of validity of management decisions. The harmonization and balancing of interests in the field of B2B take into account the results of modeling the semantic differential in management. The proposed methodology consists of main indicators of rolling stock transportation and certain economic indicators; we advise to focus on. These indicators were obtained through cooperation with an expert group of participants in the transportation process. Application of the created model allows defining priority directions in the field of freight owners' service by the Ukrainian railways in the dynamics by types of cargo and transportation and substantiating the corresponding management decisions by freight carriers. ORIGINALITY AND VALUE: Innovation is a complex interdisciplinary integration of research methods based on the philosophy of semantic differential, allowing the integration of approaches to harmonize the interests of transport companies and consumers of their services with the results of cooperation in the field of freight transportation. Therefore, the developed innovative methodology can be used not only for railway transport but also for other types of transport and business. (original abstract)

CEL: Celem naszego opracowania jest wypracowanie innowacyjnego podejścia do naukowego uzasadnienia i praktycznego wyważenia interesów właścicieli ładunków i firm transportowych, które posłuży jako narzędzie do zarządzania frachtem. METODYKA: Zaproponowano konkretny algorytm działań, który wstępnie przewiduje stworzenie systemu wskaźników do badania zarządzania transportem. Metody badawcze obejmują złożoną metodę semantycznego modelowania różniczkowego, która integruje analizę korelacji i regresji, analizę skupień oraz oceny eksperckie. Podstawą tak złożonej metody jest integracja trzech komponentów: i) systemu monitorowania satysfakcji konsumentów usług transportowych; ii) ocenę gęstości powiązań między obrotem ładunków według rodzaju transportu a wiodącymi wskaźnikami przewozowymi; iii) wielowymiarową ocenę jednorodności czynników poprzez hierarchiczne grupowanie. WYNIKI: Semantyczne modelowanie różniczkowe może być skutecznym narzędziem planowania strategicznego nie tylko dla firm transportowych i kolejowych, ale także dla tych instytucji, w których konieczne jest zidentyfikowanie najważniejszych obszarów działalności. IMPLIKACJE: Zastosowanie semantycznego modelowania różniczkowego opartego na zaangażowaniu ilościowych metod modelowania matematycznego pozwala na zwiększenie stopnia trafności decyzji zarządczych. Harmonizacja i równoważenie interesów w obszarze B2B uwzględnia wyniki modelowania w zarządzaniu. Proponowana metodologia składa się z głównych wskaźników transportu taboru oraz niektórych wskaźników ekonomicznych. Wskaźniki te uzyskano dzięki współpracy z ekspercką grupą uczestników procesu transportowego. Zastosowanie stworzonego modelu pozwala na określenie kierunków priorytetowych w zakresie obsługi właścicieli ładunków przez koleje ukraińskie według rodzajów ładunków i przewozów oraz uzasadnienie odpowiednich decyzji zarządczych przez przewoźników towarowych. ORYGINALNOŚĆ I WARTOŚĆ: Innowacja to kompleksowa interdyscyplinarna integracja metod badawczych opartych na filozofii semantycznego modelowania różniczkowego, pozwalająca na integrację podejść harmonizujących interesy firm transportowych i konsumentów ich usług z wynikami współpracy w zakresie przewozów towarowych. Dlatego opracowaną innowacyjną metodologię można wykorzystać nie tylko w transporcie kolejowym, ale także w innych rodzajach transportu i działalności. (abstrakt oryginalny)

Słowa kluczowe

EN

Transport management; Cargo transportation; Cluster analysis; Innovative character; Correlation analysis; Regression analysis; Harmonisation

PL

Zarządzanie transportem; Przewozy towarowe; Analiza skupień; Innowacyjność; Analiza korelacji; Analiza regresji; Harmonizacja

• Czasopismo: Journal of Entrepreneurship, Management and Innovation (JEMI)
• Rocznik: 2022
• Tom: 18
• Numer: nr 3 Contemporary Research in the Field of Entrepreneurship, Management, and Innovation: Regular Issue
• Strony: 107--134

Twórcy

autor

Nestor Shpak

• Lviv Polytechnic National University, Ukraine

autor

Zoriana Dvulit

• Lviv Polytechnic National University, Ukraine

autor

Liana Maznyk

• National University of Food Technology, Ukraine

autor

Włodzimierz Sroka

• WSB University, Dąbrowa Górnicza, Poland; University of Johannesburg, South Africa

autor

Olha Podra

• Lviv Polytechnic National University, Ukraine

autor

Nataliia Petryshyn

• Lviv Polytechnic National University, Ukraine

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Identyfikatory

DOI

https://doi.org/10.7341/20221834