Czasopismo
Tytuł artykułu
Warianty tytułu
Konkurencyjność polskich produktów mleczarskich w opinii personelu zarządzającego
Języki publikacji
Abstrakty
Aim: In this paper we aim to recognize competitivenessof Polish dairy products by surveying manage-rial personnel in dairy companies. The opinions of dairy plant managers on dairy product diversification constitute a valid research problem.
Methods: The study was conducted in 100 dairy companies in Poland in 2021. An online questionnaire was initially designed for surveying all dairy plants in Poland (163). However, the survey proved to be problematic, and the study was ultimately carried out with the personal involvement of the research team. The results were processed and presented with the use of tabular, graphic, and descriptive methods. To check if COVID-19 pandemic had impact on competitiveness we used the logit model.
Results: The respondents evaluated dairy products, variations in product prices, determinants of product success, product-related activities, and other factors. Dairy products received the highest scores for quality, demand, and brand on a scale of 1-5 points. Production, marketing, and reputa-tion were regarded as the key determinants of market success. We wanted to recognize which factors decrease the negative impact of COVID-19 in Polish dairy enterprises. We found that it was ease of shopping, use of transport companies and competition in the sector. Managers also indicated product attributes that require improvement. According to them, the greatest improvements were needed in terms of innovation (53%), product range (52%), and observance of market trends (51%).
Conclusions: Using the logit model we found that the impact of COVID-19 was particularly decreased by number of employed people, use of transport companies, ease of shopping and competition in the sector. (original abstract)
Methods: The study was conducted in 100 dairy companies in Poland in 2021. An online questionnaire was initially designed for surveying all dairy plants in Poland (163). However, the survey proved to be problematic, and the study was ultimately carried out with the personal involvement of the research team. The results were processed and presented with the use of tabular, graphic, and descriptive methods. To check if COVID-19 pandemic had impact on competitiveness we used the logit model.
Results: The respondents evaluated dairy products, variations in product prices, determinants of product success, product-related activities, and other factors. Dairy products received the highest scores for quality, demand, and brand on a scale of 1-5 points. Production, marketing, and reputa-tion were regarded as the key determinants of market success. We wanted to recognize which factors decrease the negative impact of COVID-19 in Polish dairy enterprises. We found that it was ease of shopping, use of transport companies and competition in the sector. Managers also indicated product attributes that require improvement. According to them, the greatest improvements were needed in terms of innovation (53%), product range (52%), and observance of market trends (51%).
Conclusions: Using the logit model we found that the impact of COVID-19 was particularly decreased by number of employed people, use of transport companies, ease of shopping and competition in the sector. (original abstract)
Celem niniejszego artykułu jest ponanie konkurencyjności polskich produktów mleczarskich poprzez badanie kadry kierowniczej w firmach mleczarskich. Opinie kierowników zakładów mleczarskich na temat dywersyfikacji produktów mleczarskich stanowią ważny problem badawczy. Badanie przeprowadzono w 100 firmach mleczarskich w Polsce w 2021 r. Ankieta internetowa została pierwotnie zaprojektowana do badania wszystkich zakładów mleczarskich w Polsce (163). Ankieta okazała się jednak problematyczna i ostatecznie badanie zostało przeprowadzone przy osobistym zaangażowaniu zespołu badawczego. Wyniki zostały przetworzone i zaprezentowane metodami tabelarycznymi, graficznymi i opisowymi. Aby sprawdzić, czy pandemia COVID-19 miała wpływ na konkurencyjność, wykorzystaliśmy model logitowy. Respondenci oceniali produkty mleczne, wahania cen produktów, determinanty sukcesu produktu, działania związane z produktem i inne czynniki. Produkty mleczne otrzymały najwyższe oceny za jakość, popyt i markę w skali 1-5 punktów. Produkcja, marketing i reputacja zostały uznane za kluczowe wyznaczniki sukcesu rynkowego. Chcieliśmy rozpoznać, które czynniki zmniejszają negatywny wpływ COVID-19 na polskie przedsiębiorstwa mleczarskie. Stwierdziliśmy, że była to łatwość zakupów, korzystanie z firm transportowych i konkurencja w sektorze. (abstrakt oryginalny)
Słowa kluczowe
Czasopismo
Rocznik
Numer
Strony
5--15
Opis fizyczny
Twórcy
autor
- University of Warmia and Mazury in Olsztyn, Poland
autor
- Uniwersytet Warmińsko-Mazurski w Olsztynie
autor
- Warsaw University of Life Sciences - SGGW, Poland
autor
- Warsaw University of Life Sciences - SGGW, Poland
autor
- Pennsylvania State University, USA
Bibliografia
- Baran J., Zak, J. (2014). Multiple Criteria Evaluation of Transportation Performance for Selected Agribusi-ness Companies. Procedia - Social and Behavioral Sciences, 111, 5, 320-329. https://doi.org/10.1016/j.sbspro.2014.01.065
- Davis, Ch.G., Hahn, W. (2016). Assessing the status of the global dairy trade. International Food and Agribusiness Management Review, 19B, 1-10.
- Godlewska-Majkowska, H., Komor, A. (2021). Energy as a Factor of Investment Attractiveness of Regions for Agricultural Enterprises. Energies 14, 2731. https://doi.org/ 10.3390/en14092731
- CAP implementation in Poland - state and perspectives. In-stitute of Agricultural and Food Economics - National Research Institute, Warsaw.
- Grębowiec, M. (2015). The Role of Quality in Making Purchasing Decisions on the Example of Meat and Cured Meat Purchasing Consumers. Journal of Agribusiness and Rural Development, 35(1), 39-47. https://doi.org/10.17306/JARD.2015.4
- Kowalska, M. (2020). SME Managers' Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions. A Comparative Analysis of Sri Lanka and Poland. Sustainability, 12 (24), 10659. https://doi.org/10.3390/su122410659
- Mura, L. (2012). Economic aspects of milk processing industry under conditions of dispersed agriculture-study of chosen region in Poland. Journal of Agribusiness and Rural Development, 1, 23, 61-70.
- Nieżurawski, L. (2006). Determinants of customer satisfaction on the markets of selected dairy products. Polish Journal of Food and Nutrition Sciences, 15 (1), 155-160.
- Pawlak, K., Lukasiewicz, J. (2022). Does intra-industry specialization enhance or limit comparative advantage? Evidence from the world citrus fruit trade. Agricultural Economics - Czech, 68, 9, 338-347.
- Poczta, W., Pawlak, K. (2011). Potential competitiveness and competitive position of the Polish agri-food sector on the Single European Market. Berichte über Land-wirtschaft, 89 (1), 134-169.
- Sirajuddin, S., Siregar, H., Amrawaty, A.A., Jusoff, K., Nurlaelah, S., Rohani, Hastang, S. (2013). Comparative advantage analysis on self-development and business partnership of dairy farmers. Global Veterinaria, 10 (2), 165-170.
- Świątkowska, M., Krajewski, K. (2015). Impact of Promotional Strategy on Consumer Behaviour and Sustainable Development of Dairy Products Market. Journal of Agribusiness and Rural Development, 37(3), 565-573. https://doi.org/10.17306/JARD.2015.61
- Weersink, A., Massow, M. von, McDougall, B. (2020). Economic thoughts on the potential implications of COVID-19 on the Canadian dairy and poultry sectors. Canadian Journal of Agricultural Economics, 68, m 195-2000. https://doi.org/10.111/cjag.12240
- WTO (2017). Agreement on Agriculture: Export Competition after the Nairobi Ministerial Conference. Retrieved from https://www.fao.org/3/i7310e/i7310e.pdf [accessed 12.07.2022].
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171664171
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