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2022 | nr 11 | 13--23
Tytuł artykułu

Orientacja przedsiębiorcza w różnych warunkach rynkowych

Warianty tytułu
Entrepreneurial Orientation in Different Market Conditions
Języki publikacji
This article presents the results of the research aimed at comparing the level of individual dimensions of entrepreneurial orientation, i.e., risk-taking, proactiveness, and innovativeness, under different market conditions. The study focused primarily on the average value of the individual dimensions of entrepreneurial orientation, as well as on their structure in three periods, i.e., before the crisis, the initial phase of the pandemic crisis, and second phase of the crisis. Data was collected using a questionnaire survey in a sample comprising small companies in the printing industry in Poland. Based on the study's results, it can be concluded that the change in market conditions significantly impacts the level of entrepreneurial orientation, in particular, the level of dimensions of entrepreneurial orientation. The findings show that firms are not inclined to take risk during the crisis. In the case of innovation during the deep crisis, its level was significantly lower than before the pandemic. However, as early as in the easing phase, the surveyed companies were achieving innovation at pre-crisis levels. In contrast, during unfavourable conditions, entrepreneurs slightly reduced their proactivity, however, this was not a significant change. In turn, during the period of a slight improvement in market conditions, entrepreneurs significantly increased their proactivity. (original abstract)
Opis fizyczny
  • AGH Akademia Górniczo-Hutnicza w Krakowie
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