Marketing and Commercial Innovations in the System of Sales Management of Agricultural Enterprises

• Autorzy: Olga Girzheva
• Języki publikacji: EN

Abstrakty

EN

The article reveals the role of innovations in the system of sales management and substantiates the need for their management. The state of innovation activity in Ukraine is analyzed. The main factors that significantly influenced the decision of enterprises to develop and implement innovative projects or hindered the implementation of innovative activities are indicated. It is emphasized that the activity of creating and implementing marketing innovations affects the productivity of the enterprise, and its ability to enter new national and foreign markets. The study substantiates the criteria for choosing commercial and marketing innovations with further improvement of their typology. (original abstract)

Słowa kluczowe

EN

Marketing innovations; Innovations in trade; Innovation strategy; Sale management; Agricultural enterprises

PL

Innowacje marketingowe; Innowacje w handlu; Strategia innowacyjna; Zarządzanie sprzedażą; Przedsiębiorstwo rolne

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Ekonomiczno-Społecznej w Ostrołęce
• Rocznik: 2022
• Numer: nr 47
• Strony: 16--29

Twórcy

autor

Olga Girzheva

• State Biotechnology University, Kharkiv, Ukraine

Bibliografia

• Babenko V., Nakisko O., Latynin M., Rudenko S., Lomovskykh L., & Girzheva O. (2019). Procedure of Identifying of the Parameters of the Model of Management of Technological Innovations in Economic Systems, IEEE Science and Technology, 2019. pp. 324-328. URL: https://ieeexplore.ieee.org/abstract/document/9061259.
• Hirzheva O., Taran N. Priority factors of ensuring competitiveness of agricultural production enterprises. Slovak international scientific journal, Vol. 1, No. 44 (2020), pp. 7-11. URL: http://sis-journal.com/wp-content/uploads/2020/09/Slovak-international-scientific-journal-?44-2020-VOL.1.pdf.
• Mandych O., Mykytas A., Melnyk M., Girzheva O., Kalinichenko S. Financial Condition of the Development of the Market of Renewable Energy Sources. In: Wróbel M., Jewiarz M., Szlęk A. (eds) Renewable Energy Sources: Engineering, Technology, Innovation. Springer Proceedingsin Energy. Springer, Cham, 2020. pp.939-951. URL: https://link.springer.com/chapter/10.1007/978-3-030-13888-2_90

Identyfikatory

DOI

https://doi.org/10.58246/sjeconomics.v47i4.585