Changes in Priority Stakeholder Groups of Multinational Corporations in the Context of Corporate Reputation Management

• Autorzy: Danuta Szwajca
• Języki publikacji: EN

Abstrakty

EN

Purpose: The purpose of this article is to identify changes in the priority stakeholder groups of multinational corporations and their impact on corporate reputation management. Design/methodology/approach: The paper undertakes to answer the question: what changes in priority stakeholder groups are taking place in multinational corporations in the current geopolitical era, and what impact do these changes have on corporate reputation management? The following methods were used: literature review, analysis of secondary sources, reasoning based on an analysis of studies carried out by international research and consulting agencies. Findings: The home country and its citizens are becoming priority stakeholder groups for multinational corporations in the face threats to reputation in the pandemic era and in the realities of the new geopolitical era of the 21st century. Practical implications: Directions for change in corporate reputation management in the current geopolitical realities are identified, with a particular focus on the need to meet the expectations and interests of new priority stakeholder groups. Originality/value: The article contributes to the discussion on reputation management of multinational corporations in the area of reputation risk mitigation.(original abstract)

Słowa kluczowe

EN

Company image; Stakeholders; Multinational enterprise

PL

Wizerunek przedsiębiorstwa; Interesariusze; Przedsiębiorstwo wielonarodowe

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2022
• Numer: z. 163
• Strony: 573--595

Twórcy

autor

Danuta Szwajca

• Silesian University of Technology

Bibliografia

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Identyfikatory

DOI

10.29119/1641-3466.2022.163.36