Factors Influence Impulsive Buying Behavior

• Autorzy: Urandelger Gantulga , Dalaitseren Dashrentsen

Warianty tytułu

Czynniki wpływające na impulsywne zachowania nabywcze

• Języki publikacji: EN

Abstrakty

EN

Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years. Only few researchers have examined the internal and external determinants of impulsive buying together. This article seeks to comprehend the internal and external elements influencing customers' impulse buying behavior in Mongolia. Through the study, the following findings are achieved. The results show that enjoyment tendency, impulsive tendency, store crowding, and peers and family members significantly influence consumers' impulsive buying behavior. However, the store environment, promotion, and hedonism did not considerably influence impulsive buying behavior. (original abstract)

Zakup impulsowy to nieplanowany zakup dokonywany w trakcie procesu zakupowego na skutek wewnętrznych lub zewnętrznych czynników wyzwalających. Przez prawie 100 lat badacze interesowali się badaniem zachowań związanych z zakupami impulsowymi, a w ostatnich latach próbowali wyjaśnić ich znaczenie. Tylko nieliczni badacze analizowali łącznie wewnętrzne i zewnętrzne determinanty impulsywnego kupowania. Niniejszy artykuł ma na celu zrozumienie wewnętrznych i zewnętrznych elementów wpływających na impulsowe zachowania zakupowe klientów w Mongolii. Dzięki badaniu sformułowano określone wnioski. Wyniki pokazują, że skłonność do przyjemności, skłonność do impulsów, zatłoczenie sklepu oraz rówieśnicy i członkowie rodziny znacząco wpływają na impulsywne zachowania zakupowe konsumentów. Natomiast środowisko sklepu, promocja i hedonizm nie wpłynęły znacząco na impulsywne zachowania nabywcze. (abstrakt oryginalny)

Słowa kluczowe

EN

Buying behaviour; Consumer behaviour; Retail sales; Purchase preferences; Consumer decision

PL

Zachowania nabywcze; Zachowania konsumenta; Sprzedaż detaliczna; Preferencje zakupowe; Decyzje konsumenckie

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie
• Rocznik: 2023
• Numer: nr 1
• Strony: 9--25

Twórcy

autor

Urandelger Gantulga

• National University of Mongolia

autor

Dalaitseren Dashrentsen

Bibliografia

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Identyfikatory

DOI

10.5604/01.3001.0053.4041