Attractiveness of the Polish Army as an Employer - Results of Empirical Research

• Autorzy: Dorota Kurek
• Języki publikacji: EN

Abstrakty

EN

Purpose: The main objective of the research conducted was to determine the attractiveness of the Polish Army as an employer in Poland, to identify the independent variables determining the attractiveness of the military, and to identify what factors increase and decrease the attractiveness of the military as an employer. Design/methodology/approach: In order to verify the set research hypotheses, an empirical study was conducted in December 2020 using a diagnostic survey method (CAWI technique) including a sample of 384 respondents - residents of Poland. The results of the survey were subjected to statistical analysis using the IBM SPSS Statistics 23 package. Kruskal-Wallis, U-Mann-Whitney and χ2 tests were performed. Findings: The result of the research was the identification of the attractiveness of the military as an employer, and to distinguish factors that increase and decrease attractiveness. Research limitations/implications: The attractiveness of the military as an employer in the opinion of Poles (external attractiveness) was analysed, while the internal attractiveness of the military was not studied. Practical implications: The results of the obtained research can be used by the military in campaigns promoting military service. They can also inspire a deeper analysis of the determinants of attractiveness, which will slowly lead to a more complete understanding of HR indicators. Originality/value: The article presents the results of statistical analyses aimed at identifying static relationships. The presented results may inspire the implementation of research in an international environment, which would allow further exploration of factors determining the attractiveness of the military as an employer, not only in Poland.(original abstract)

Słowa kluczowe

EN

Army; Employment; Empirical researches; Soldier

PL

Wojsko; Zatrudnienie; Badania empiryczne; Żołnierz

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2022
• Numer: z. 164 Zarządzanie zasobami ludzkimi: perspektywy, wdrażanie i wyzwania = Human Resource Management : Perspectives, Implementation and Challenges
• Strony: 201--214

Twórcy

autor

Dorota Kurek

• War Studies University

Bibliografia

• 1. Alnıaçık, E., Alnıaçık, Ü. (2012). Identifying dimensions of attractiveness in employer branding: effects of age, gender, and current employment status. Procedia - Social and Behavioral Sciences, Vol. 58, pp. 1336-1343, doi:10.1016/j.sbspro.2012.09.1117.
• 2. Ambler, T., Barrow, S. (1996). The employer brand. Journal of Brand Management, Vol. 4, Iss. 3, pp. 185-206, doi:10.1057/bm.1996.42.
• 3. Arachchige, B. J., Robertson, A. (2013). Employer attractiveness: Comparative perceptions of undergraduate and postgraduate students. Sri Lankan Journal of Human Resource Management, Vol. 4, No. 1, pp. 33-48.
• 4. Baum, M., Kabst, R. (2013). Conjoint implications on job preferences: the moderating role of involvement. International Journal of Human Resource Management, Vol. 24, No. 7, pp. 1393-1417, doi: 10.1080/09585192.2012.712542.
• 5. Bernstein, D. (1984). Corporate Image and Reality: A Critique of Corporate Communication. Eastbourne.
• 6. Berthon, P., Ewing, M., Hah, L.L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, Vol. 24, Iss. 2, pp. 151-172, doi:10.1080/02650487.2005.11072912.
• 7. Bhattacharya, C.B., Sen, S., Korschun, D. (2008). Using corporate social responsibility to win the war for talent. MIT Sloan Management Review, Spring, pp. 37-44. Retrieved from https://sloanreview.mit.edu/article/using-corporate-social-responsibility-to-win-the-war-for-talent/, 20.03.2022.
• 8. Boorstin, D.J. (1961). The Image: A Guide to Pseudo-Events in America. New York: Harper.
• 9. Boulding, K. (1956). The Image. An Arbor, Michigan: University of Michigan Press.
• 10. Budzyński, W. (1998). Public Relations. Zarządzanie reputacją firmy. Warszawa: Poltext.
• 11. Budzyński, W. (2002). Wizerunek firmy. Kreowanie, zarządzanie, efekty. Warszawa: Poltext.
• 12. Edwards, M., Edwards, T. (2013). Employee responses to changing aspects of the employer brand following a multinational acquisition: a longitudinal study. Human Resource Management, Vol. 52, No. 1, pp. 27-54, doi:10.1002/hrm.21519.
• 13. Eger L., Mičík M., Gangur M., Řehoř P. (2019). Employer branding: exploring attractiveness dimensions in a multicultural context. Technological and Economic Development of Economy, Vol. 25, Iss. 3, pp. 519-541, doi:10.3846/tede.2019.9387.
• 14. Gatewood, R.D., Gowan, M.A., Lautenschlager, G.J. (1993). Corporate Image, Recruitment, Image and Initial Job Choice Decisions. Academy of Management Journal, Vol. 36, No. 2, pp. 414-427, doi: 10.2307/256530.
• 15. Glińska, P. Wyższe pensje dla żołnierzy. Retrieved from http://www.polskazbrojna.pl/home/articleshow/36336

Identyfikatory

DOI

10.29119/1641-3466.2022.164.15