Zarządzanie produktem w łańcuchu dostaw w dobie transformacji cyfrowej

• Autorzy: Natalia Szozda

Warianty tytułu

Product management in the supply chain in the era of the digital transformation

• Języki publikacji: PL

Abstrakty

EN

This book not only shows one of many approaches to product management in the supply chain but also embeds it in the context of the changing environment and conditions for the functioning of supply chains, namely digital transformation and creating inter-organisational, structural and relational ties. The book presents the theoretical basis for developing the supply chain concept, defines the digital supply chain model, and explains the conditions for developing the product management concept in the era of the digital transformation of the supply chain. The presented case study and the results of the quantitative empirical study in triads lead to the presentation of recommendations and predictions for developing the product management process in the supply chain in the digital transformation era. The book is addressed to researchers and academic teachers, students, product managers and supply chain managers.()

Słowa kluczowe

PL

Zarządzanie produktem; Łańcuch dostaw; Transformacja cyfrowa

EN

Product management; Supply chain; Digital transformation

• Czasopismo: Monografie i Opracowania Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2022
• Numer: nr 310
• Strony: 301

Twórcy

autor

Natalia Szozda

• Uniwersytet Ekonomiczny we Wrocławiu

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