Społeczna odpowiedzialność przedsiębiorstw turystycznych w warunkach pandemii COVID-19

• Autorzy: Maria Johann

Warianty tytułu

Corporate social responsibility in tourism enterprises in the conditions of the COVID-19 pandemic

• Języki publikacji: PL

Abstrakty

Koncepcja społecznej odpowiedzialności biznesu (corporate social responsibility - CSR) jest szeroko dyskutowana w literaturze naukowej ze względu na jej znaczenie dla konkurencyjności przedsiębiorstwa, długoterminowego wzrostu i zrównoważonego rozwoju, czego wyrazem są także badania prowadzone na rynku turystycznym. Korzyści wynikające ze strategii CSR potwierdzają wyniki licznych badań, natomiast CSR w warunkach pandemii COVID-19 stanowi nowy obszar dociekań naukowych. Tematyka artykułu koncentruje się na strategii oraz działaniach społecznie odpowiedzialnych przedsiębiorstw turystycznych w czasie kryzysu pandemicznego. Celem opracowania jest ocena możliwości dostosowania strategii oraz działań społecznie odpowiedzialnych do warunków pandemii. Przyjęto założenie, że przedsiębiorstwa turystyczne realizujące strategię CSR posiadają zdolność adaptacyjną do zmieniających się uwarunkowań rynkowych i dostosowują działania do potrzeb interesariuszy, a wprowadzane zmiany przynoszą korzyści zainteresowanym stronom. W pracy dokonano przeglądu literatury przedmiotu dotyczącej społecznej odpowiedzialności biznesu w odniesieniu do rynku turystycznego ze szczególnym uwzględnieniem czasu pandemii. Wyniki badań wskazują na zasadność działań CSR oraz konieczność ich dostosowania do potrzeb interesariuszy w warunkach kryzysowych.(abstrakt oryginalny)

EN

The concept of corporate social responsibility (CSR) has been widely discussed in the scientific literature due to its importance for the competitiveness of the company, long-term growth and sustainable development, which is also reflected in research conducted on the tourism market. The benefits of CSR strategy have been confirmed by the results of numerous studies, while CSR in the conditions of the COVID-19 pandemic has become a new area of scientific research. The subject of the article focuses on the strategy and socially responsible activities of tourism enterprises during the COVID-19 pandemic. The purpose of the study is to assess the possibility of adapting the strategy and socially responsibly actions to the conditions of the pandemic crisis. It was assumed that tourism enterprises implementing CSR strategy have the ability to adapt to changing market conditions, adjusting activities to the needs of stakeholders. It was also expected that the introduced changes bring benefits to the interested parties. The paper reviews the literature on corporate social responsibility in relation to the tourism market, with particular emphasis put on the time of the pandemic. The results of the research indicate the importance of CSR activities and the necessity to adapt them to stake holders' needs in the crisis conditions.(original abstract)

Słowa kluczowe

PL

Społeczna odpowiedzialność biznesu; COVID-19; Turystyka; Pandemia

EN

Corporate Social Responsibility (CSR); COVID-19; Tourism; Pandemic

• Czasopismo: Kwartalnik Nauk o Przedsiębiorstwie
• Rocznik: 2023
• Numer: nr 2
• Strony: 43--54

Twórcy

autor

Maria Johann

• Szkoła Główna Handlowa w Warszawie

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Identyfikatory

DOI

10.33119/KNOP.2023.68.2.3