The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: an Empirical Study

• Autorzy: Katarzyna Dziewanowska , Agnieszka Kacprzak

Warianty tytułu

Wpływ zaangażowania studentów we współtworzenie wartości na doświadczenie e-learningu i zadowolenie w świetle badań własnych

• Języki publikacji: EN

Abstrakty

EN

The objective of this paper is to investigate the impact of students' engagement in value co-creation on the perception of online learning experience and the effect of online learning experience on student satisfaction. The research method was a survey conducted on a sample of 532 respondents from a public business school. The findings show that increased students' engagement in value co-creation results in their improved perception of e-learning experience, which in turn influences student satisfaction. Thus, in order to facilitate the engagement of students in the value co-creation process, it is imperative to optimise the quality of dialogue, enhance the availability of pertinent information, promote intellectual stimulation, increase participation in scholarly pursuits, and foster opportunities for inter-student interactions. The study also complements the current body of knowledge on value co-creation in higher education with an online context. (original abstract)

Celem niniejszego artykułu jest zbadanie wpływu zaangażowania studentów w działania współtworzące wartość na postrzeganie doświadczeń e-learningowych oraz na ich zadowolenie. Wykorzystaną metodą badawczą jest sondażowe badanie ankietowe przeprowadzone na próbie 532 respondentów będących studentami publicznej uczelni biznesowej. Wyniki badania pokazuję, że im większe zaangażowanie we współtworzenie wartości, tym bardziej pozytywnie postrzegane są doświadczenia e-learningu, co z kolei oddziałuje na poziom zadowolenia studentów. Aby zaangażować studentów w proces współtworzenia wartości, konieczne jest optymalizowanie jakości dialogu, poprawa dostępności istotnych informacji, stymulowanie intelektualne, zwiększenie uczestnictwa w aktywnościach akademickich oraz tworzenie okazji do nawiązywania relacji między studentami.. Ważnym wkładem do nauki jest także poszerzenie dotychczasowego stanu wiedzy na temat współtworzenia wartości w szkolnictwie wyższym o kontekst online. (abstrakt oryginalny)

Słowa kluczowe

EN

Value creation; e-learning; Society satisfaction; Higher education

PL

Tworzenie wartości; Zdalne nauczanie; Zadowolenie społeczeństwa; Szkolnictwo wyższe

• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2023
• Numer: nr 2 (48)
• Strony: 61--80

Twórcy

autor

Katarzyna Dziewanowska

• Uniwersytet Warszawski

autor

Agnieszka Kacprzak

• Uniwersytet Warszawski

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Identyfikatory

DOI

10.2478/minib-2023-0010