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2023 | nr 2 | 55--67
Tytuł artykułu

Metaverse - nadmierny szum czy nowe szanse dla biznesu? (cz. 1)

Warianty tytułu
Metaverse - excessive hype or new business opportunities?
Języki publikacji
PL
Abstrakty
Celem artykułu (cz.1) jest analiza metaverse z perspektywy kluczowych wyzwań dla regulacji, jak również kwestie szans i zagrożeń dla biznesu. Istnieją różnice poglądów na temat potencjalnych implikacji metaverse na ludzi i biznes. Część badaczy sądzi, że jest to tylko inkrementalny rozwój rozszerzonej (mieszanej) rzeczywistości, trend rozwoju serwisów społecznościowych, gamingu i rozrywki, bez cech przełomowej innowacji. Inni wskazują na jakościowe zmiany środowiska Internetu, już obecnie wpływające na penetrację metaverse przez korporacje i nowe modele biznesowe. Metody badawcze to przegląd literatury, prawa i orzecznictwa, z uwzględnieniem ekonomicznej analizy prawa.(abstrakt oryginalny)
EN
The aim of the article (part 1) is to analyze the metaverse from the perspective of key challenges for regulation. The analysis continues with the issue of opportunities and threats for business. There are different opinions about the potential implications of the metaverse for people and business. Some researchers believe that this is just an incremental development of augmented (mixed) reality, a trend of social networking, gaming and entertainment development, without the features of a disruptive innovation. Others point to qualitative changes in the Internet environment, already affecting the penetration of the metaverse by corporations and new business models. Research methods are - a review of literature, law and jurisprudence, including the economic analysis of law.(original abstract)
Rocznik
Numer
Strony
55--67
Opis fizyczny
Twórcy
  • Szkoła Główna Handlowa w Warszawie
Bibliografia
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  • ASA (2022). Things can only get Meta: a brief guide to ad regulation in the Metaverse https://www.asa.org.uk/news/things-can-only-get-meta-a-brief-guide-to-ad-regulation-in-the-metaverse.html
  • Ball M. (2021). Content, Services, and Asset Businesses in the Metaverse https://www.matthewball.vc/all/csametaverse
  • Ball M. (2021a). Hardware and the Metaverse https://www.matthewball.vc/all/hardwaremetaverse
  • Ball M. (2022). Metawersum. Jak internet przyszłości zrewolucjonizuje świat i biznes, Warszawa, MTBiznes
  • Bielczyk N. (2022). What Is Metaverse And How Will It Influence The Economy? https://blog.cryptostars.is/what-is-metaverse-and-how-will-it-influence-the-economy-b83c48cefadb
  • Breton T. (2022). People, technologies & infrastructure - Europe's plan to thrive in the metaverse https://www.linkedin.com/pulse/people-technologies-infrastructure-europes-plan-thrivethierry-breton/
  • Brophy A. (2022). A Gen Zer's view of the future of social media and the metaverse https://www.prdaily.com/a-gen-zers-view-of-the-future-of-social-media-and-the-metaverse/Chonan
  • U. W. (2022). Metaverse or Metacurse? https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4038770
  • Clark S. (2022). How Regulations Will Affect the Metaverse https://www.reworked.co/digital-workplace/how-regulations-will-affect-the-metaverse/
  • Coillet-Matillon P. (2022). What regulation for the metaverse? https://incyber.fr/en/what-regulation-for-the-metaverse/
  • Cristea M. (2022). Marketing, social media and branding in the Metaverse era with expert Zoe Marais https://business-review.eu/business/media-marketing/marketing-social-media-and-brandingin-the-metaverse-era-with-expert-zoe-marais-235743
  • D`Anastasio C. (2022). Venture Capitalist Matthew Ball's Guide to the Metaverse https://www.bloomberg.com/news/newsletters/2022-07-15/venture-capitalist-matthew-ball-has-writtena-new-book-about-the-metaverse FT (2022). The Metaverse by Matthew Ball - a glimpse of the future https://www.ft.com/content/2258dda9-af91-46ba-b56b-08c790f1d47b
  • Dataprivacymanager (2021). What is the future of your Privacy in METAverse https://dataprivacymanager.net/what-is-the-future-of-your-privacy-in-facebook-metaverse/
  • Duijzer G. (2021). Ochrona tożsamości w świecie cyfrowym. Tożsamość suwerenna a nieruchomości https://www2.deloitte.com/pl/pl/pages/real-estate0/articles/ochrona-tozsamosci-w-swieciecyfrowym.html
  • EP (2022). Metaverse. Opportunities, risks and policy implications www.europarl.europa.eu
  • ESC (2021). Metaverse or metacurse? https://ecs.co.uk/resources/metaverse-or-metacurse/
  • Floridi L. (2022). Metaverse: A Matter of eXperience https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4121411
  • Gadhiya P. (2022). Social Media & Metaverse https://blog.cryptostars.is/social-media-metaversed7c07e2a7446
  • Giannopoulou A., Wang F. (2021). Self-sovereign identity Internet Policy Review. Journal of Internet Regulation 10 (2) https://policyreview.info/glossary/self-sovereign-identity
  • Gleisslutz (2022). Medienrechtliche Regulierung von Metaverse-Plattformen https://www.gleisslutz.com/de/aktuelles/know-how/Medienrechtliche_Regulierung_Metaverse-Plattformen.html
  • Haas E. (2022). Book Review: The Metaverse and How it will Revolutionize Everything by MatthewBall https://www.sps.nyu.edu/homepage/metaverse/metaverse-blog/book-review-the-metaverse-and-how-it-will-revolutionize-everything-by-matthew-ball.html
  • Hollowell A. (2022). Why the metaverse must be open but regulated https://venturebeat.com/2022/01/26/why-the-metaverse-must-be-open-but-regulated/
  • Judge E. F., Brown T. E. (2017). Pokémorials: Placing Norms in Augmented Reality https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3088660
  • Kasiyanto S., Kilinc M. R. (2022). The Legal Conundrums of the Metaverse Journal of Central Banking, Law&Institutions, 1 (2) https://jcli-bi.org/index.php/jcli/article/view/25
  • Laxminarayanan G. (2022). Decoding the Metaverse Through the Data Analytics Lens https://www.spiceworks.com/tech/data-management/guest-article/decoding-the-metaverse-throughthe-data-analytics-lens/
  • LedgerInsights (2022). Will the metaverse's impact on digital marketing be equivalent to social media? https://www.ledgerinsights.com/metaverse-digital-marketing-channel/
  • Liu I. (2022). Is the metaverse above the law? https://www.deacons.com/2022/06/07/is-the-metaverse-above-the-law/
  • Marr B. (2022). The Future Of Social Media In The Metaverse https://www.forbes.com/sites/tanotofoundation/2022/11/15/tanoto-foundation-improving-lives-in-asia-for-four-decades/?sh=14cc57974aae
  • Mondal S. (2022). The Rise Of SocialFi: A Fusion Of Social Media, Web3, And Decentralized Finance https://hackernoon.com/the-rise-of-socialfi-a-fusion-of-social-media-web3-anddecentralized-finance
  • Musically (2022). European Commission hints at plans for metaverse regulation https://musically.com/2022/09/15/european-commission-hints-at-plans-for-metaverse-regulation/
  • Nortonrosefulbright (2021). The Metaverse: The evolution of a universal digital platform https://www.nortonrosefulbright.com/de-de/wissen/publications/5cd471a1/the-metaverse-the-evolution-of-a-universal-digital-platform
  • Ondrejka C. (2004). Escaping the Gilded Cage: User Created Content and Building the Metaverse https://papers.ssrn.com/sol3/papers.cfm?abstract_id=538362
  • Sas M. (2020). Czym jest suwerenna tożsamość? https://fintek.pl/czym-jest-suwerenna-tozsamosc/
  • SocialFi (2022). The First Social Trading Aggregator, Social Trading Guild, Social Trading Networkon Web3 https://socialfi.ai/
  • Sotatek (2022). Can SocialFi be The Social Network of the Future? https://www.sotatek.com/cansocialfi-be-the-social-network-of-the-future/
  • Stefan M. (2022). The Future Of Social Media In The Metaverse https://nftnewstoday.com/2022/09/05/the-future-of-social-media-in-the-metaverse/
  • Szpringer W. (2022). Datafikacja. Gospodarka oparta na danych. Konkurencja a regulacja Warszawa, Poltext
  • Takagi K. (2021). Metaverse: Alternate Reality is the Next Big Thing After Social Networking https://japan-forward.com/metaverse-alternate-reality-is-the-next-big-thing-after-social-networking/?gsearch=click&gclid=CjwKCAiAzKqdBhAnEiwAePEjkjhYAsD0UA-w7AGWkmemErHRpRHZkQ5eCymv8YTZhGIkKBkRpQlEmRoCmzwQAvD_BwE
  • Takyar A. (2022). Metaverse and Social Media https://www.leewayhertz.com/metaverse-andsocial-media/
  • Vanas D. (2022). The Metaverse Wars: What is the Future of Social Media? https://www.entrepreneur.com/science-technology/the-metaverse-wars-what-is-the-future-of-social-media/423293
  • Verma S. (2022). What Laws Govern the Metaverse? https://www.blockchain-council.org/metaverse/what-laws-govern-the-metaverse/
  • Wenzel Bulst F., De Vinck S. (2022). DG COMP | Understanding the metaverse - a competition perspective https://eaccny.com/news/chapternews/dg-comp-understanding-the-metaverse-acompetition-perspective/
  • WirtualneMedia (2022). Microsoft ogłasza budowę własnego metaverse https://www.wirtualnemedia.pl/artykul/microsoft-metaverse-mesh-for-teams-ar-vr XR (2021). Who Will Govern the Metaverse? (No, It Won't Be Facebook) https://www.xrtoday.com/virtual-reality/who-will-govern-the-metaverse-no-it-wont-be-facebook/
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171669633

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