Going Digital and Intangible : Intangible Investments Effects on a Company's Success

• Autorzy: Eva Erjavec

Warianty tytułu

Technologie cyfrowe i kapitał niematerialny : wpływ inwestycji niematerialnych na sukces firmy

• Języki publikacji: EN

Abstrakty

EN

This paper empirically examines the success factors resulting from intangible capital, including computer-based information, as the main drivers of knowledge-based digital growth. The data were collected via a survey on investment in intangible capital and digital technologies. The Stata SEM package was used to estimate the model. The results show that investing in intangible capital has a positive impact on corporate success relative to the competition, and that investing in intangible assets, combined with business agility, enable rapid responses to competitive pressures and improve business performance. Companies that operate in highly competitive markets, where intangible capital is a key success factor, would be well advised to focus on investing in intangibles when designing their business strategies. (original abstract)

Artykuł przedstawia empiryczną analizę czynników sukcesu warunkowanych przez kapitał niematerialny, w tym informacje oparte na systemach komputerowych, jako głównych motywatorów rozwoju cyfrowego opartego na wiedzy. Dane do analizy zostały zebrane za pomocą ankiety dotyczącej inwestycji w kapitał niematerialny i technologie cyfrowe. Do oszacowania modelu wykorzystano pakiet Stata SEM. Na podstawie uzyskanych wyników można stwierdzić, że inwestowanie w kapitał niematerialny ma pozytywny wpływ na sukces firmy w porównaniu z osiągnięciami konkurencji, a inwestowanie w aktywa niematerialne w połączeniu z elastycznością biznesową umożliwia szybkie reagowanie na presję konkurencyjną i poprawę wyników biznesowych. Firmy, które działają na wysoce konkurencyjnych rynkach, gdzie kapitał niematerialny jest kluczowym czynnikiem sukcesu, powinny skoncentrować się na inwestowaniu w wartości niematerialne i prawne podczas projektowania swoich strategii biznesowych. (abstrakt oryginalny)

Słowa kluczowe

EN

Digital technologies; Investment; Success of the company

PL

Technologie cyfrowe; Inwestycje; Sukces przedsiębiorstwa

• Czasopismo: Ekonomista
• Rocznik: 2023
• Numer: nr 3
• Strony: 275--294

Twórcy

autor

Eva Erjavec

• University of Ljubljana School of Economics and Business

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Identyfikatory

DOI

10.52335/ekon/170239