Korzyści płynące z wizerunku odpowiedzialnego pracodawcy na poziomie organizacji oraz postaw i zachowań jej pracowników

• Autorzy: Kalina Grzesiuk

Warianty tytułu

Benefits of a Responsible Employer Image at the Level of the Organization and the Attitudes and Behaviour of its Employees

• Języki publikacji: PL

Abstrakty

Artykuł dotyczy korzyści osiąganych przez organizację w rezultacie postrzegania jej przez pracowników jako odpowiedzialnego pracodawcy. Temat ten odnosi się do zidentyfikowanej w trakcie analizy literatury luki badawczej dotyczącej rzadko poruszanych zagadnień wewnętrznych wymiarów corporate social responsibility (CSR) i employer brand (EB). Artykuł ma charakter przeglądowy, a jego celem jest próba identyfikacji korzyści płynących z posiadania wewnętrznego wizerunku odpowiedzialnego pracodawcy pojawiających się na poziomie postaw i zachowań pracowników, a także organizacji jako całości. Wykorzystano w nim metodę krytycznej analizy literatury przedmiotu obejmującej tematykę wewnętrznego wymiaru społecznej odpowiedzialności przedsiębiorstw oraz wizerunku pracodawcy. Badanie pozwoliło stworzyć systematyczny przegląd koncepcji odnoszących się do efektów działań CSR i EB skierowanych na wewnętrznych interesariuszy organizacji. (abstrakt oryginalny)

EN

The paper addresses the importance of activities carried out by organisations as part of the internal dimension of corporate social responsibility (CSR) to employees' perceptions of the attractiveness of their employer, that is, the internal dimension of the employer brand (EB). This theme addresses the research gap identified during the literature analysis on the rarely addressed internal dimensions of CSR and EB. This review article attempts to identify the benefits of having an internal image of a responsible employer emerging at the level of employee attitudes and behaviour and the organisation as a whole. The article uses the method of critical review and analysis of the literature concerning the topics of the internal dimension of corporate social responsibility and employer image. The study offers a systematic review of the concepts related to the effects of CSR and EB directed at the internal stakeholders of organisations. (original abstract)

Słowa kluczowe

PL

Społeczna odpowiedzialność biznesu; Marka przedsiębiorstwa; Wizerunek pracodawcy; Pracownicy w przedsiębiorstwie

EN

Corporate Social Responsibility (CSR); Enterprise's brand; Employer branding; Employees in enterprise

• Czasopismo: Marketing i Rynek
• Rocznik: 2023
• Numer: nr 7
• Strony: 27--34

Twórcy

autor

Kalina Grzesiuk

• Uniwersytet Marii Curie-Skłodowskiej w Lublinie

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Identyfikatory

DOI

10.33226/1231-7853.2023.7.4