Effect of Consumer Self-discrepancy on Materialism and Impulse Buying : the Role of Subjective Well-being

• Autorzy: Linas Pupelis , Beata Šeinauskienė
• Języki publikacji: EN

Abstrakty

EN

Purpose - This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying.

Design/methodology/approach - The authors have tested the hypothesis with a convenience sample (N 5 434) from Lithuania. Descriptive analysis, principal components analysis (PCA), serial mediation hypothesis tested with model 81 from regression-based path analysis modeling tool PROCESS Macro for IBM® SPSS® Statistics 24.7 statistical software.

Findings - The serial and parallel mediation analysis results indicated that greater self- discrepancy was related to poorer life satisfaction, which was related to greater materialism centrality, which promoted greater impulsive buying. Also, the greater the self-discrepancy, caused more occurrence of negative affect, which relates to increased materialism happiness, which triggers impulsive buying. Self-discrepancy was negatively associated with the frequency of positive affect, which was positively related to materialism, which stimulates impulsive buying.

Research limitations/implications - The study was dominated by younger respondents. The survey was conducted during the lockdown of the Covid-19 virus pandemic.

Originality/value - There is little empirical evidence to support the reasoning behind why self-discrepancy predicts a higher degree of materialism, which increases impulsive buying. This study suggests the mechanism of how subjective well-being affects relationships of self-discrepancy on materialism and impulsive buying.
(original abstract)

Słowa kluczowe

EN

Society satisfaction; Purchasing; Research results; Well-being

PL

Zadowolenie społeczeństwa; Zakup; Wyniki badań; Dobrostan

• Czasopismo: Central European Management Journal
• Rocznik: 2023
• Tom: 31
• Numer: nr 2
• Strony: 222--240

Twórcy

autor

Linas Pupelis

• School of Economics and Business, Kaunas University of Technology, Kaunas, Lithuania

autor

Beata Šeinauskienė

• School of Economics and Business, Kaunas University of Technology, Kaunas, Lithuania

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Identyfikatory

DOI

10.1108/CEMJ-12-2021-0154