Design of a tool to measure the behavioural aspect of conscious and sustainable consumer attitudes.

• Autorzy: Pavol Kita , Marian Cvirik , Grzegorz Maciejewski , Veronika Kitova Mazalanova
• Języki publikacji: EN

Abstrakty

EN

The article focuses on consumer attitudes in the context of conscious and sustainable consumer behaviour. The authors aim to create a tool to measure the behavioural aspect of responsibility and sustainability in consumer attitudes and to examine the impact of selected factors on this rate. Empirical research was conducted on a sample of 510 households. The reliability of the new research tool was verified based on the estimation of reliability coeffi-cients - McDonald's omega and Cronbach's alpha. The newly created tool is examined with the help of EFA. The inf luence of selected demographic factors was also exam-ined, using a one-way ANOVA test to verify hypotheses. Respondents undertake awareness and sustainability ac-tions at an average level of frequency. It can be concluded that gender and age represent significant factors in aware-ness and sustainability. At the same time, four key areas of sustainability and awareness were identified, namely the civic engagement dimension, consumer awareness, the circular thinking effect, and social responsibility. It is these factors that can be described as key to conscious and sustainable behaviour. Of course, the use of inquiry (with the help of a questionnaire) instead of observation as a scientific research method allows for the examina-tion of only self-reported behaviour. This study may al-low for a better understanding and measurement of at-titudes in terms of conscious and sustainable consumer behaviour. Few authors focus on measuring behavioural intention, while the emphasis is often placed on the cog-nitive and affective components of attitudes.(original abstract)

Słowa kluczowe

EN

Consumption; Social behaviour; Households

PL

Konsumpcja; Zachowania społeczne; Gospodarstwa domowe

• Czasopismo: Forum Scientiae Oeconomia
• Rocznik: 2023
• Tom: 11
• Numer: nr 2
• Strony: 133--146

Twórcy

autor

Pavol Kita

• Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava, Slovakia

autor

Marian Cvirik

• Department of Marketing, Faculty of Commerce, University of Economics in Bratislava, Slovakia

autor

Grzegorz Maciejewski

• Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice, Poland

autor

Veronika Kitova Mazalanova

• Department of Pre-primary and Primary Pedagogy, Faculty of Education, Comenius University in Bratislava, Slovakia

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Identyfikatory

DOI

10.23762/FSO_VOL11_NO2_6