Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers

• Autorzy: Refiloe J. Lekgau , Tembi M. Tichaawa

Warianty tytułu

Dynamiczne zmiany i ożywienie w obiektach eventowych: perspektywy planistów i menadżerów obiektów MICE

• Języki publikacji: EN

Abstrakty

EN

The study examines the role played by event venues in helping the MICE event industry in South Africa recover from the Covid-19 pandemic, adapt to new conditions and innovate. The analysis is based on qualitative data collected during in-depth interviews with MICE event venue suppliers and planners. It was found that a crucial first step in order to reopen these venues was to ensure compliance with safety regulations. In response to the quick shift to virtual and hybrid events, many venues implemented necessary upgrades to accommodate such forms of participation. A number of event planners also considered using multiple venues to host large-scale events. The crisis caused by the pandemic re-emphasised the importance of alternative event venues and outdoor spaces. The study has implications for MICE event planners and suppliers. (original abstract)

Celem badania było zbadanie zmian zachodzących w obiektach, w których odbywają się wydarzenia MICE w RPA, oraz ich wpływu na ożywienie tamtejszej branży MICE po pandemii COVID-19 i dostosowanie się do nowych warunków. Analiza opiera się na danych jakościowych zebranych podczas wywiadów pogłębionych z osobami zajmującymi się planowaniem wydarzeń MICE oraz zapewnianiem obiektów do ich organizacji. Z wypowiedzi respondentów wynika, że kluczowym pierwszym krokiem umożliwiającym ponowne otwarcie tych obiektów było zapewnienie zgodności z przepisami bezpieczeństwa. W związku z faktem, że stosunkowo szybko wydarzenia zaczęły być organizowane w formie wirtualnej i hybrydowej, wiele obiektów wdrożyło niezbędne ulepszenia, aby umożliwić takie formy uczestnictwa. Wielu planistów wydarzeń rozważało również wykorzystanie wielu obiektów do organizacji wydarzeń na dużą skalę. Kryzys wywołany pandemią ponownie uwidocznił znaczenie nietypowych obiektów i przestrzeni plenerowych jako alternatywnych miejsc do organizacji wydarzeń. (abstrakt oryginalny)

Słowa kluczowe

EN

Mass events; Objects' safety; Pandemic

PL

Imprezy masowe; Bezpieczeństwo obiektów; Pandemia

• Czasopismo: Studia Periegetica
• Rocznik: 2023
• Numer: nr 4(44)
• Strony: 139--158

Twórcy

autor

Refiloe J. Lekgau

• University of Johannesburg, South Africa

autor

Tembi M. Tichaawa

• University of Johannesburg, South Africa

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Identyfikatory

DOI

10.58683/sp.598