Digitally Enhanced Business Pedagogy: The Evolution and Implications of Digital Business Presentations in Higher Education Institutions

• Autorzy: Ryszard Ćwiertniak , Markus Engert

Warianty tytułu

Współczesna komunikacja: zastosowanie cyfrowych prezentacji biznesowych w nauce i edukacji (HEI)

• Języki publikacji: EN

Abstrakty

EN

The article assesses the importance of the Digital Business Presentations (DBP) in science and teaching in the context of contemporary communication, dominated by the digital approach, not only in the field of analysis, but also in the visualization of information. In an era when we increasingly use computer tools (programs and applications) and appreciate short but interesting content, digital presentations have become important for both business and science. Using various methods and techniques, the DBP allows the presentation of complicated ideas in an uncomplicated way. They usually last from 3 to 10 minutes and focus on the essence of the concept of a new solution and its business application. The main aim of the article is to review and propose new tools that enable students to practically present their ideas related to various subjects, such as Entrepreneurship, Logistics, Marketing etc. The article also shows some trends in communication, where knowledge of the basic values and principles of the DBP affects the way we currently present innovative ideas on the discussion forum in business.(original abstract)

Artykuł dotyczy znaczenia Cyfrowych Prezentacji Biznesowych (CPB) w nauce i edukacji w kontekście współczesnej komunikacji biznesowej, zdominowanej przez podejście cyfrowe, nie tylko w sferze analizy, ale także wizualizacji informacji. W erze, kiedy coraz częściej korzystamy z narzędzi informatycznych (programów i aplikacji) i cenimy krótkie, ale interesujące treści cyfrowe, prezentacje stały się istotne zarówno dla biznesu, jak i nauki. Wykorzystując różne metody i techniki, CPB umożliwia prezentację skomplikowanych pomysłów w prosty sposób. Zwykle trwa ona od 3 do 10 minut i koncentruje się na istocie koncepcji nowego rozwiązania i jego biznesowej aplikacji. Głównym celem artykułu jest przegląd oraz propozycja nowych narzędzi, które umożliwiają studentom praktyczną prezentację swoich pomysłów związanych z różnymi przedmiotami, takimi jak Przedsiębiorczość, Logistyka, Marketing itd. Artykuł pokazuje również pewne trendy w komunikacji, gdzie znajomość podstawowych wartości i zasad CPB wpływa na sposób, w jaki obecnie prezentujemy nowe idee na forum dyskusyjnym w biznesie.(abstrakt oryginalny)

Słowa kluczowe

EN

Business communication; Pitching; Information and communication technologies

PL

Komunikowanie w biznesie; Prezentacja inwestorska; Technologie teleinformatyczne

• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Ekonomii i Informatyki w Krakowie
• Rocznik: 2023
• Numer: z. 19
• Strony: 45--81

Twórcy

autor

Ryszard Ćwiertniak

• Wyższa Szkoła Ekonomii i Informatyki w Krakowie

autor

Markus Engert

• Technical University of Applied Sciences Würzburg-Schweinfurt

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